VP, Sales - Health Plans - Remote Eligible

VP, Sales- Health Plans

Remote (US-Based) | Travel- 20-25% Reports to: Chief Commercial Officer

About Midi Health:

Midi Health is the fastest-growing virtual clinic for women in midlife, providing insurance covered care for perimenopause, menopause, and related health needs. We deliver expert, personalized care through telehealth visits, 24/7 messaging, and responsible prescribing, all supported by evidence-based clinical protocols.

We're backed by top-tier investors (including Google Ventures), trusted by leading health plans and employers, and growing rapidly to meet nationwide demand. Our mission is simple: change the way healthcare serves women in midlife, because women deserve better.

About the Role:

We are hiring our first VP of Sales, Health Plans to build and scale our payer partnerships nationally. This is a high-impact revenue leadership role responsible for accelerating adoption of Midi across Blues plans and national/regional payers. You will build and lead the growth strategy for health plan sales, expand key payer relationships, and unlock meaningful patient access at scale.

If you're energized by building from 0→1 and 1→100 in a category-defining healthcare company, this is your role.

What You'll Do:

• Build and own the Health Plan GTM strategy — target markets, segmentation, pricing, and contract value approach
• Drive new payer partnerships with Blues plans and commercial payers, from sourcing and relationship development to contracting and go-live
• Expand and grow existing partnerships to increase covered lives, add geographies, unlock clinical programs, and deepen revenue impact
• Own and exceed revenue goals for the health plan channel, creating predictable pipeline and sales forecasting
• Develop and lead a small but mighty payer sales team over time — hiring, coaching, and scaling sales excellence
• Partner cross-functionally with Payer Alliances, Commercial Operations, Clinical, Product, Finance, and Marketing to deliver strong partnership outcomes
• Influence Midi's payer strategy and market positioning through competitor insights and executive-level relationship building
• Represent Midi externally as a category leader in women's midlife care

You Are Perfect For This Role If…

• You are a strategic operator + hands-on closer who thrives in early-stage scaling
• You are obsessed with creating market-defining payer partnerships
• You excel at navigating complex health plan organizations, building multi-threaded influence
• You operate with insatiable urgency and bias for action
• You are energized by mission + impact, not status quo healthcare

What You Bring:

• 12+ years of progressive experience in payer sales or partnerships at a health tech, provider services, care delivery, or value-based care company
• Deep experience selling into or partnering with health plans, specifically Blue Cross Blue Shield regional plans
• Track record of closing multi-million dollar payer deals and consistently exceeding quota
• Strong executive presence and ability to influence C-level stakeholders externally and internally
• Proven success building GTM motion from early traction to scale
• Experience in value-based or risk-aligned partnerships is a strong plus
• Startup DNA — self-directed, scrappy, resourceful, fast-moving

Why Join Midi?

• Category-defining company transforming care for women
• Mission-driven team with massive growth ahead
• Executive seat with direct impact on commercial strategy
• Compensation + Equity aligned to growth and experience
• Full health benefits + flexible PTO

The interview process will include:

1. Recruiter Screen (30 min)
2. Hiring Manager Screen (30 min)
3. Final Team Interviews (2-3 hours)

The salary range for this role will depend on experience and location.