Sales Activation Strategist

Sales Activation Strategist

KSTP 5 Eyewitness News is the award-winning ABC network affiliate for the Twin Cities. Part of Hubbard Broadcasting, KSTP-TV is a longtime market leader, and is committed to excellence in all that it does-broadcast news with hyper-local coverage, important public service that deals powerfully with today's issues, and now, more than ever, top-notch digital content, to reach our viewers and followers with information the way they want to receive it. When you work for KSTP, or our other local, independently operated station KSTC, Channel 45, you will find yourself among dedicated, passionate people who work hard every day to improve our product and our community. If you have the qualifications, and you are a person of talent and integrity, we invite you to apply!

Job Overview

The Sales Activation Strategist develops and activates custom advertising solutions that extend beyond traditional media buys. This includes sponsorships, branded content, event integrations, and cross-platform promotions. This role supports the Sales Activation Manager by identifying new revenue opportunities, aligning creative concepts with strategic goals, and collaborating across departments to execute high-impact campaigns.

Job Responsibilities

• Partner with Account Executives to identify and develop non-traditional revenue opportunities.
• Attend client meetings to present custom solutions and provide strategic consultation.
• Develop and pitch creative sponsorship packages, branded content ideas, and event integrations.
• Lead brainstorming sessions to generate new concepts and revenue opportunities.
• Collaborate with internal teams (creative services, promotions, digital, production) to bring concepts to life.
• Facilitate cross-departmental communication to ensure successful execution and performance tracking.
• Support the Sales Activation Manager in aligning promotional opportunities with sales goals.
• Assist in creating sales playbooks, product guides, and campaign summaries.
• Track performance and ROI of non-traditional campaigns and provide post-campaign reporting.
• Stay informed on industry trends in sponsorship, branded content, and experiential marketing.
• Represent the station at client and community events as needed.

The annual salary for this position is $65,000.00 - $81,000.00. For information regarding our benefits, please visit hubbardbroadcasting.com/our-company/working-here/.

EEO Statement: We are an equal opportunity employer, including disability/vets. Diversity Statement: Hubbard Broadcasting has been committed to representing the communities we serve since our founding over 100 years ago. The same holds true today. We know the best way to accomplish this is by recruiting and retaining top talent from diverse cultures, life experiences, and world views. With dignity and respect, we value YOU and everything that makes YOU uniquely YOU.