Director Of Sales, Public Sector

Director of Sales

Siteimprove is a global leader in digital accessibility, content optimization, and web governance. With the launch of Siteimprove.ai, we are leading the way in the AI era, where content must perform for both humans and AI. From accessibility to SEO/AIO, analytics, and content strategy, our Agentic Content Intelligence Platform empowers organizations to optimize content that is both compliant and discoverable by all. We are seeking a strategic and high-performing Director of Sales to lead our U.S. Public Sector sales team. In this leadership role, you will drive sales performance, team momentum, and growth across the state, local, and education (SLED) vertical. You will mentor and guide account executives, helping them deliver impactful solutions to public sector organizations while ensuring alignment with Siteimprove's mission and business goals. This role also partners closely with the Vice President of Public Sector Sales to oversee sales reporting, pipeline management, and forecasting for the U.S. market. By providing strategic leadership, coaching, and operational oversight, you will enable the team to maximize revenue, demonstrate measurable outcomes for public sector customers, and contribute to Siteimprove's overall U.S. growth strategy. This is a high-visibility, influential role within a purpose-driven, fast-paced, and international organization, offering a unique opportunity to shape the growth and impact of Siteimprove in the U.S. public sector. We encourage candidates from all backgrounds to apply even if you don't meet every single requirement. If you're excited about the opportunity and aligned with our mission, we want to hear from you.

What you will be doing:

• Partner with the CRO to define, refine, and operationalize strategic revenue priorities.
• Lead and track execution of high-impact projects across the GTM organization.
• Analyze performance data to uncover insights, guide decision-making, and optimize revenue outcomes.
• Facilitate alignment across sales, marketing, and customer success acting as a bridge between the CRO and leadership teams.
• Manage the cadence of GTM leadership meetings, all-hands sessions, and CRO communications.
• Drive operational efficiency by streamlining workflows and implementing best practices.
• Represent the CRO in key meetings, building strong relationships with internal and external stakeholders.
• Lead or contribute to special projects, strategic initiatives, and organizational change efforts.
• Serve as a go-to problem-solver helping address challenges and keep teams focused on priorities.

What we will require of you:

• Experience in Software-as-a-Service (SaaS) with both inside and outside sales management.
• Proven leadership experience building and motivating high-performing sales teams, including monitoring quality assurance and tracking outbound lead generation.
• Track record of leading teams to consistently achieve monthly, quarterly, and annual quotas.
• Demonstrated accuracy in monthly forecasting (85% or higher) and proficiency using a CRM for forecasting and reporting.
• Strong ability to mentor and coach sales teams on solution-selling strategies.
• Comfortable managing multiple priorities in a fast-paced environment.
• Proficiency in sales reporting, analytics, and CRM tools.
• Strategic, consultative, and technically adept approach to sales leadership.
• Experience starting up and building a sales team or department.
• Collaborative mindset with the ability to partner across all levels and departments, including hiring and performance management.

What we will love about you:

• You are a strategic thinker who can balance big-picture vision with hands-on execution.
• You thrive in a fast-paced, collaborative environment and enjoy mentoring and developing others.
• You are customer-centric, always looking to understand client challenges and deliver meaningful solutions.
• You have a proven track record of driving sales growth and leading high-performing teams.
• You are adaptable and comfortable navigating change while maintaining focus on goals.
• You are a strong communicator who can influence stakeholders at all levels, both internally and externally.
• You are passionate about digital accessibility, content optimization, and helping organizations deliver inclusive, high-performing digital experiences.

Additional Compensation: Eligible for annual MBO plan, subject to the terms of the applicable plan. At Siteimprove, we typically offer salaries that fall between the minimum and midpoint of the range. The pay for the successful candidate will depend on various factors, including work location, relevant knowledge, skills, qualifications, and experience. Siteimprove is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status. Siteimprove is a global corporation that has developed data practices to ensure your personally identifiable information is appropriately protected. Please note that personal information may be transferred, accessed, and stored globally as necessary for the uses and disclosures stated in accordance with our Privacy Policy.