Sales Activation Manager

Sales Activation Manager

The Sales Activation Manager is a strategic leader responsible for driving revenue growth by equipping the sales team with the tools, training, and resources needed to sell effectively across broadcast and digital platforms. This role bridges traditional and digital sales efforts with promotional initiatives, transforming strategy into execution to activate campaigns that deliver measurable business outcomes. The ideal candidate is a forward-thinking professional with a deep understanding of media sales, digital advertising, and integrated marketing strategies.

Job Responsibilities:

• Develop and implement integrated sales strategies across broadcast, digital, and social platforms.
• Identify new revenue opportunities through audience insights, market trends, and category analysis.
• Develop an educational plan to create Subject Matter Experts in the sales leadership team as well as account executives.
• Create and maintain sales playbooks, product guides, and best practices documentation.
• Align promotional opportunities with sales goals to maximize advertiser value.
• Serve as a Digital Subject Matter Expert on a community/industry level for our clients and non-profit relationships.
• Cultivate and maintain strong relationships.
• Track and report revenue by initiatives; make recommendations for rate and client retention and growth efforts.
• Resolve client concerns.
• Facilitate monthly performance reviews with clients.
• Identify trends and proactively stay abreast of digital media ecosystems.
• Lead, coach, and develop direct reports and sales staff on new products, platforms, and promotional strategies.
• Work with creative services, programming, and marketing teams to develop compelling cross-platform promotions, sales proposals, and performance summaries. Maintain effective working relationships across departments.
• Monitor strategic initiative profitability, execution and optimize for ROI.
• Ensure brand consistency across all promotional touchpoints.
• Maintain regular, predictable attendance and participate in weekly sales and leader meetings.
• Ensure digital goals are integrated into overall sales strategy.
• Complete other duties as assigned.

Qualifications:

• 5+ years in media sales, marketing, or promotions, preferably in digital environments.
• Proven success in developing and executing integrated campaigns.
• Strong understanding of digital advertising, OTT, and social media platforms.
• Experience blending linear and non-linear strategies to produce measurable results.
• Skilled communicator with confidence presenting to small and large groups.
• Strong interpersonal skills and ability to build relationships internally and externally.
• Demonstrated leadership, initiative, and goal attainment.
• Highly organized with sound judgment and strategic thinking.
• Bachelor's degree in marketing, Communications, Business, or related field preferred.
• Strong computer skills and familiarity with campaign management tools.
• Experience with Microsoft 365, CRM systems, sales analytics tools, AI and content management platforms.
• Must have reliable transportation, valid driver's license, and a safe driving record.
• Ability to work evenings and weekends for client events.
• While not required, candidates who hold one or more of the following certifications will be considered favorably during the interview process:
• IAB Certifications: Digital Media Sales (DMSC), Digital Buying & Planning (DBPC), Digital Marketing & Media Foundations (DMFC), Google: Skillshop, Google Analytics, Google Ads, HubSpot: Inbound Marketing, Content Marketing, Meta Blueprint, OMCP: Online Marketing Certified Professional, OMCA: Online Marketing Certified Associate, Digital Marketing Institute (DMI) in partnership with the American Marketing Association (AMA)
• Physical Requirements:
• Ability to read, hear, speak clearly, and follow both oral and written directions.
• Manual dexterity to operate computer and office equipment.
• Ability to sit/stand for extended periods, bend, stoop, and drive own vehicle.
• Critical, analytical, and creative thinking skills.
• The ideal candidate is a forward-thinking professional with a deep understanding of media sales, digital advertising, and integrated marketing strategies. The company will make reasonable accommodations to facilitate the ability to perform essential job functions.

Additional Information:

• This position is subject to pre-employment driving record background check. A conviction, violation pending adjudication, or adverse driving record more than 3 years old or does not meet the major violation definition per company policy will not, on its own, disqualify an applicant. The company will use background check information in a confidential, non-discriminatory manner consistent with applicable federal, state and local law.
• Compensation and Benefits: When extending an offer, the company considers a variety of factors such as (but not limited to) the candidate's work experience, education/training & key skills as well as internal peer equity and other market and business considerations. The starting base compensation is $85,000.00 USD to $115,000.00 USD annually. Additional commissions (or bonuses) can be earned above and beyond this amount.