Sales Activation Manager

Sales Activation Manager

KSTP 5 Eyewitness News is the award-winning ABC network affiliate for the Twin Cities. Part of Hubbard Broadcasting, KSTP-TV is a longtime market leader, and is committed to excellence in all that it does. When you work for KSTP, or our other local, independently operated station KSTC, Channel 45, you will find yourself among dedicated, passionate people who work hard every day to improve our product and our community. If you have the qualifications, and you are a person of talent and integrity, we invite you to apply!

Job Overview

The Sales Activation Manager is a strategic leader responsible for driving revenue growth by equipping the sales team with the tools, training, and resources needed to sell effectively across broadcast and digital platforms. This role bridges traditional and digital sales efforts with promotional initiatives, transforming strategy into execution to activate campaigns that deliver measurable business outcomes. The ideal candidate is a forward-thinking professional with a deep understanding of media sales, digital advertising, and integrated marketing strategies.

Job Responsibilities

• Develop and implement integrated sales strategies across broadcast, digital, and social platforms.
• Identify new revenue opportunities through audience insights, market trends, and category analysis.
• Develop an educational plan to create Subject Matter Experts in the sales leadership team as well as account executives.
• Create and maintain sales playbooks, product guides, and best practices documentation.
• Align promotional opportunities with sales goals to maximize advertiser value.
• Serve as a Digital Subject Matter Expert on a community/industry level for our clients and non-profit relationships.
• Cultivate and maintain strong relationships.
• Track and report revenue by initiatives; make recommendations for rate and client retention and growth efforts.
• Resolve client concerns.
• Facilitate monthly performance reviews with clients.
• Identify trend and proactively stay abreast of digital media ecosystems.
• Lead, coach, and develop direct reports and sales staff on new products, platforms, and promotional strategies.
• Work with creative services, programming, and marketing teams to develop compelling cross-platform promotions, sales proposals and performance summaries.
• Maintain effective working relationships across departments.
• Monitor strategic initiative profitability, execution and optimize for ROI.
• Ensure brand consistency across all promotional touchpoints.
• Maintain regular, predictable attendance and participate in weekly sales and leader meetings.
• Ensure digital goals are integrated into overall sales strategy.
• Complete other duties as assigned.

Additional Information

This position is subject to pre-employment driving record background check. A conviction, violation pending adjudication, or adverse driving record more than 3 years old or does not meet the major violation definition per company policy will not, on its own, disqualify an applicant. The company will use background check information in a confidential, non-discriminatory manner consistent with applicable federal, state and local law. Compensation and benefits when extending an offer, the company considers a variety of factors such as (but not limited to) the candidate's work experience, education/training & key skills as well as internal peer equity and other market and business considerations. The starting base compensation is $85,000.00 USD to $115,000.00 USD annually. Additional commissions (or bonuses) can be earned above and beyond this amount.

EEO Statement

We are an equal opportunity employer, including disability/vets. Diversity Statement Hubbard Broadcasting has been committed to representing the communities we serve since our founding over 100 years ago. The same holds true today. We know the best way to accomplish this is by recruiting and retaining top talent from diverse cultures, life experiences, and world views. With dignity and respect, we value YOU and everything that makes YOU uniquely YOU.