Sales Specialist

Sales Support Specialist

We are seeking a dynamic, driven and self-motivated Sales Support Specialist to join Cassia. The ideal candidate will embrace a prospect-centered sales approach, providing temporary coverage for open sales positions, and assisting locations that require additional support. This full-time role requires travel and potential overnight stays to various communities to support sales efforts and help maintain high occupancy rates. The Sales Support Specialist will respond to inquiries, guide personal visits (tours), conduct home visits, and use creative follow-up strategies. You will play a key role in helping communities identify gaps to achieving and maintaining 95%+ occupancy through a strategic sales and marketing analysis, enhancing internal collaboration with community leadership, and/or increasing outreach activities. Your efforts will be supported by an experienced home office marketing team, and an ongoing sales training program. You will also provide training and oversight in ElderMark CRM systems to ensure effective usage across teams.

Position Type: Full-Time Wage Range: $75,000 - $85,000

Sales Specialist Responsibilities:

• Prospect-Centered Sales Approach: Engage with prospective residents and families through personal visits (tours), creative follow-up strategies, home visits, and relationship-building.
• Sales Coverage & Support: Provide temporary coverage for open sales positions, and develop a collaborative relationship with the housing director, director of health services, and other site leaders.
• Offering Additional Support: Work with existing sales directors to evaluate potential occupancy barriers, and offer additional support to reach occupancy targets.
• Market Intelligence: Using competitive analysis and other resources, provide insights to enhance a community's market position.
• First Impressions Oversight: Identify and recommend improvements to enhance the community's appeal to prospective residents.
• CRM Training & Oversight: Provide training and support for ElderMark CRM systems to ensure effective usage.

Sales Specialist Qualifications:

• Bachelor's Degree in Business, Marketing, Communications, or a related field.
• Minimum of 2 years of experience in Senior Living Sales or a related field (required).
• Proficiency in Microsoft Office applications and database management (required).
• Strong interpersonal and communication skills.
• Ability to travel and adapt to different community environments.
• Competitive drive and passion for helping seniors find the right living solutions.

Cassia Benefits:

• Competitive Pay with experience-based raises
• Tuition Assistance & Student Loan Forgiveness (site-specific)
• Generous Paid Time Off (PTO) & 403(b)/401(k) with Employer Match
• Comprehensive Health Benefits (Medical, Dental, Vision, Disability, Life Insurance) for Full-Time Employees
• Employee Assistance Program with free confidential counseling/coaching for self and family members

About Us:

Cassia is a nonprofit, mission-driven senior care organization with over 200 years of experience. Located in Edina, MN, our home office supports a network of senior living communities and services across Minnesota, North Dakota, Iowa, Colorado, and Florida. At Cassia we are dedicated to fostering fullness of life for older adults by providing compassionate, high-quality care. Our Service Standards of Respect, Excellence, Integrity, Stewardship, Compassion, Collaboration, Unity, and Innovation are the bedrock of all that we do. We value inclusivity, collaboration, and professional growth, ensuring our employees feel supported in their careers.

To learn more, visit our website: https://www.cassialife.org/ Join us and become part of a nonprofit organization that truly makes a difference! Cassia is an equal employment opportunity/affirmative action & veteran friendly employer.