Senior Sales Manager

Senior Sales Manager

A luxury hospitality brand for modern travelers, Anantara connects guests to genuine places, people, and stories through personal experiences and providing heartfelt hospitality in the world's most exciting destinations. From pristine islands and tropical beaches to cosmopolitan cities, tranquil deserts, and lush jungles, Anantara welcomes guests for journeys rich in discovery.

Job Description

The Senior Sales Manager for Europe is responsible for executing a strategic sales plan to maximize revenue and market share from the Europe markets. The role involves building and maintaining strong relationships with key travel partners, tour operators, and corporate clients in Europe and the Commonwealth of Independent States. The ideal candidate will be a results-oriented professional with a deep understanding of the Europe travel markets, luxury hospitality, and sales strategies with fluency in English and French language.

Key Duties and Responsibilities

Please note that this is not an exhaustive list of everything that needs to be done. Anantara employees always find new ways to look after the business, their guests, and their colleagues. Within this, the key responsibilities for this position are:

• Ensure that you fully understand the business strategy and positioning of the Anantara brand, and that you are able to effectively articulate this positioning in the marketplace.
• Maintain a personal up-to-date knowledge on all Anantara product and service offerings, and the products, services, rates and new developments of key competitors, and an awareness of general industry trends.
• Approach personal sales activities from a strategic perspective, understanding the relative importance and priority of the current account base, and directing personal sales efforts accordingly.
• Undertake assignments and duties at the request and under the direction of the Hotel Director of Sales & Marketing.
• Represent the resort at international trade shows, roadshows, and key industry events in Europe.
• Be aware about sales team goals and performance (segment, markets.) and assist to revenue meeting.
• Continually review the actual production of each account against the potential for that account, and review suggestions for improvement with department leadership.
• Focus on assertively establishing new client contacts and developing detailed information on the potential revenues from these accounts.
• Assist DOSM in preparing rates, budget and comp set analysis.
• Achieve personal financial and non-financial performance objectives, working with department leadership to ensure these objectives are met.
• Take responsibility for your own professional development, ensuring that you have the financial literacy, negotiation and face-to-face selling skills needed to successfully do your job.
• Maintain accurate management status reporting on business results, and Team Member action planning.
• Practice effective cost control and adhere to internal procedures for approval of expenditure.
• Actively participate in client familiarization trips, site inspections, sales trips and roadshows as required to meet the sales targets of the hotel.
• Liaise effectively with all operational colleagues, providing support and information to ensure accurate delivery of our promise.
• Maintain a full working knowledge of the IT support tools used in the world of sales today, including sales-specific software, property PMS, the Microsoft Office toolset.
• Ensure that all administration is processed quickly and efficiently.
• Analyse market trends, competitor activities, and customer needs to identify new business opportunities.

Qualifications

• Proven experience in a sales manager role within the luxury hospitality or travel industry.
• Demonstrated expertise in the Europe travel markets, with a strong network of contacts.
• Fluent in both English and French, with excellent verbal and written communication skills.
• Strong negotiation, presentation, and interpersonal skills.
• Ability to work independently, travel extensively, and manage multiple priorities.
• Bachelor's degree in hospitality management, Marketing, Business, or a related field is preferred.