European Sales Director

European Sales Director

Woolpert Europe's vision is to build and scale Europe's leading provider of integrated AEG (Architecture, Engineering, and Geospatial) solutions — delivering connected Architectural, Engineering and Geospatial digital services/products to enterprise and infrastructure clients.

We are building a pan-European business platform that unites the strengths of Murphy Geospatial, Bluesky, and existing Mission Critical & Semiconductor operations to serve clients through a single, integrated value proposition, one built on data, insight, and delivery excellence.

Our growth strategy focuses on expanding Woolpert's European footprint and market share across high-value, high-growth sectors:

• Infrastructure – Rail, Aviation, Highways.
• Mission Critical & Semiconductor – Data Centres, Chip Manufacturing, Advanced Industrial Facilities.
• Utilities & Property – Water, Power, Telecoms, Environment and Commercial Real Estate.

We are scaling our presence in core growth markets including Germany, the Nordics, Poland, and the UK, while maintaining our strong foundation in Ireland.

This European platform is designed to:

• Unify commercial and operational models across divisions, creating a seamless client experience and scalable growth system.
• Leverage Woolpert's global capabilities — connecting European delivery with international expertise, technology, and data infrastructure.
• Drive predictable, profitable growth through shared systems, sector leadership, and disciplined sales governance.

Ultimately, Woolpert Europe's ambition is to be recognised as the most trusted partner for enterprise and infrastructure clients seeking integrated AEG solutions — delivering the intelligence and certainty required to design, build, and operate the built environment of the future.

Role Purpose

The European Sales Director will lead Woolpert Europe's commercial transformation, building one cohesive, high-performing sales organisation that drives predictable, scalable growth across all sectors.

This role is both strategic and hands-on: you will design and execute the European sales model, unify teams, and embed a culture of proactive pursuit, collaboration, and accountability. You'll be accountable for all European gross sales targets and for leading the shift to an integrated, data-driven AEG outbound growth system.

Key Responsibilities

Strategic Leadership & Growth

• Define and deliver the European Sales Strategy, aligning divisional, regional, and sector targets with the Global Growth agenda.
• Lead the commercial transformation from SBU-led inbound sales to a unified, account-based outbound system.
• Build and implement a European Sales Operating Model — including structure, cadence, KPIs, and governance — ensuring clarity, consistency, and scalability.
• Ensure Europe performs as a growth engine for Woolpert globally — achieving sustainable revenue and margin growth.

Sales Management & Accountability

• Lead and coach senior sales leaders across Geospatial, Monitoring, Mission Critical/Semiconductor, and other sectors.
• Drive pipeline quality, conversion efficiency, and forecast accuracy through data-led governance.
• Lead weekly sector reviews and monthly European sales councils with the CEO and Global Growth team.
• Embed CRM excellence and enforce sales process compliance, visibility, and consistency.

Client & Market Development

• Personally lead and secure strategic client wins, setting a high-performance standard for the team.
• Strengthen relationships with priority accounts (e.g., Amazon, Intel), coordinating with global account leaders.
• Accelerate cross-sell and multi-division client adoption across Infrastructure, Property, Utilities, Manufacturing, and Mission Critical sectors.
• Partner with Strategic Growth Team to shape pursuit strategies, qualify key opportunities, and align with global focus accounts.

Collaboration & Integration

• Partner closely with the Commercial Director on KAM execution and partner strategy (ESRI, Sixense, Ordnance Survey, Navis).
• Collaborate with sector and functional heads to align on market positioning, bids, and delivery readiness.
• Ensure seamless alignment with Marketing for targeted go-to-market campaigns and sector positioning, to deliver high-impact presentations, sales decks, and CVPs that support strategic business objectives.
• Drive alignment between European and global growth initiatives to maximise synergies and learning.
• Collaboration with Woolpert Group R+D, innovation teams to create an actionable market feedback loop to guide product/service development

People & Performance Leadership

• Build, unify, and inspire a cohesive European sales team with shared purpose, systems, and culture.
• Lead by example in pursuit of excellence, coaching teams in outbound discipline, deal strategy, and relationship management.
• Foster a culture of ownership, transparency, and collaboration, celebrating wins and learning from losses.
• Attract and develop top sales talent across Europe to strengthen long-term growth capability.

Key Outcomes & Success Measures

• Achievement of European gross sales and margin targets.
• Predictable, scalable pipeline growth across all sectors.
• Consistent CRM adoption, forecasting accuracy, and governance compliance.
• Clear increase in outbound-led opportunities vs inbound.
• Growth in cross-sell and key account penetration.
• Demonstrable alignment and cohesion across previously siloed sales units.

Candidate Profile

Experience & Track Record

• Proven track record of leading sales transformation in complex, multi-division, B2B environments.
• Experience in building and scaling outbound sales models, ideally in geospatial, engineering, infrastructure, or data-driven services.
• Proven experience in setting performance against Sales Achievement Targets that are transparent, measurable and motivating for goal driven outbound-oriented Salespeople.
• Demonstrated success in pan-European leadership, driving both organic and account-based growth.
• Strong record in major pursuits, frameworks, and multi-country account growth.

Skills & Attributes

• A transformational sales leader — able to unify diverse teams and embed high-performance culture.
• Strategic and operational thinker — equally comfortable designing systems and closing major deals.
• Excellent communicator and stakeholder influencer at executive and client levels.
• Commercially data-driven, with strong CRM, analytics, and performance management skills.
• Energetic, resilient, and adaptive — thrives in high-change, matrixed environments.
• Fluent English; additional European languages advantageous.
• Willing to travel extensively across Europe.