Events Sales And Services Specialist
Be a part of a dynamic team whose work enriches the health of communities by strengthening city and county health departments. At the National Association of County and City Health Officials (NACCHO), we are united by our work to improve our country's over 3,300 U.S. local health departments. We represent the voice of local public health while striving to live out our core values of equity, excellence, participation, respect, integrity, leadership, science, and innovation. We provide our employees with meaningful work, opportunities to learn and grow, a strong work/life balance, and a flexible, hybrid work schedule while being a part of a collaborative team.
We are interested in growing our team with passionate, committed, and innovative individuals. The Events Sales and Services Specialist will join NACCHO at a time of dynamic growth. This position is important in the Membership and Meetings Department.
Position Summary:
The Event Sales and Services Specialist contribute to the advancement of local public health practice by performing a range of responsibilities related to NACCHO's meetings functions and advertising/marketing opportunities. This position provides logistical and organizational support to NACCHO's meetings and advertising/marketing team. The Event Sales and Services Specialist is responsible for the management of activity requiring system coordination and extensive interaction with people, including internal employees and external stakeholders. This position reports directly to the Manager, Event Sales and Services.
The Event Sales and Services Specialist is directly responsible for coordinating key logistics and managing deliverables as part of exhibit applications and sponsorship commitment forms received from organizations who wish to participate as an exhibitor or sponsor at NACCHO's flagship annual hybrid conferences: the Preparedness Summit and NACCHO360. The position works collaboratively across the Finance, IT, MARCOM and Membership and Meetings teams to ensure the effective fulfillment and tracking of agreements and payment of invoices. Additionally, this position will also include oversight of processes and procedures to ensure efficient, responsive, and cost-effective management of NACCHO's annual conferences, and small meetings; sponsorships and exhibits; contracting, invoicing and payments.
Other key functions for this position include working directly with the Manager, Event Sales and Services to support deliverables of advertising placements sold in the Membership Weekly Newsletter, other NACCHO e-publications, on the website, and social media coordination and logistics. The Event Sales and Services Specialist will prepare and distribute reports on advertising performance, including key metrics, engagement statistics, and ROI analysis to assess results and support future planning.
This position requires initiative, teamwork and solid organization and technical skills. The work involves partnerships with co-workers, members, vendors, and other external groups, and requires the use of discretion and independent judgment. The Event Sales and Services Specialist will collaborate with NACCHO staff and members to centralize, streamline, and improve NACCHO's meetings activities and ensure superior service to partners, sponsors, and exhibitors.
Competencies And Expectations:
- Undertakes a complex task by breaking it down into manageable parts in a systematic, detailed way.
- Identifies the information needed to solve a problem effectively.
- Think carefully about the likely effects on others of one's words, actions, appearance, and mode of behavior.
- Effectively transfers thoughts and expresses ideas orally or verbally in individual or group situations.
- Thoroughness in accomplishing a task through concern for all the areas involved, no matter how small. Monitors and checks work or information and plans and organizes time and resources efficiently.
- Demonstrates eagerness to acquire necessary technical knowledge, skills, and judgment to accomplish a result or to serve a member's need effectively. Has desire and drive to acquire knowledge and skills necessary to perform job more effectively.
- Applies original thinking in approach to job responsibilities and to improve processes, methods, systems, or services.
- Builds a logical approach to address problems or opportunities or manage the situation at hand by drawing on one's knowledge and experience base and calling on other references and resources as necessary.
- Provides guidance and technical assistance through communications, project planning and coordination, and targeted marketing.
- Independently develops, prepares, and disseminates reports.
- Works collaboratively with others to support technical assistance activities.
- Represents NACCHO at external conferences and meetings with stakeholders.
- Act as liaison with staff as needed in specialization area.
- Track and analyze policies and best practices.
- Problem Solving - Identifies and resolves problems in a timely manner; gathers and analyzes information skillfully; develops alternative solutions; works well in group problem solving situations; uses reason even when dealing with emotional topics.
- Project Management - Develops project plans; coordinates projects; communicates changes and progress; completes projects on time and budget; manages project team activities.
- Technical Skills - Assesses own strengths and weaknesses; pursues training and development opportunities; strives to continuously build knowledge and skills; shares expertise with others.
- Customer Service - Manages difficult or emotional customer situations; responds promptly to customer needs; solicits customer feedback to improve service; responds to requests for service and assistance; meets commitments.
- Ethics - Treats people with respect; keeps commitments; inspires the trust of others; works with integrity and ethically; upholds organizational values.
- Organizational Support - Follows policies and procedures; completes administrative tasks correctly and on time; supports organization's goals and values; benefits organization through outside activities; supports affirmative action and respects diversity.
- Quality - Demonstrates accuracy and thoroughness; looks for ways to improve and promote quality; applies feedback to improve performance; monitors own work to ensure quality.
- Increase productivity; works quickly.
- Safety and Security - Observes safety and security procedures; determines appropriate action beyond guidelines; reports potentially unsafe conditions; uses equipment and materials properly.
- Attendance/Punctuality - Is consistently at work and on time; ensures work responsibilities are covered when absent; arrives at meetings and appointments on time.
- Dependability - Follows instructions, responds to management direction; takes responsibility for own actions; keeps commitments; completes tasks on time or notifies appropriate person with an alternate plan.
- Initiative - Volunteers readily; undertakes self-development activities; seeks increased responsibilities; takes independent actions and calculated risks; looks for and takes advantage of opportunities; asks for and offers help when needed.
Position Specific Duties:
Exhibits & Sponsorships:
- Serve as the primary liaison for all exhibitor and sponsor communications post-contract, including confirmation letters, invoices, exhibitor manuals, event newsletters, and timely updates.
- Maintain accurate exhibitor, sponsor, and prospect database records in NetForum.
- Coordinate sponsorship and exhibit sales platforms in collaboration with the Manager, Exhibits, Sponsorship, and Advertising; external vendors (decorators, exhibitor portal providers); and contracted meeting staff.
- Work with general contractors to collect required exhibitor forms and ensure the online exhibitor service manual and portal are accurate, current, and accessible.
- Manage all incoming and outgoing communications with new and existing NACCHO exhibitors, establishing and maintaining effective customer service protocols.
- Oversee and coordinate the proofing of exhibitor applications, the mobile app, and the Exhibitor Checklist to ensure exhibitors complete all required steps for successful participation.
- Support revenue growth by ensuring timely submission of invoices and assisting with payment collection.
- Maintain and update the exhibitor contact list, including company names and key contacts.
- Build and sustain positive relationships with members and attendees by identifying needs, providing solutions, and recognizing opportunities.
- Contribute timely and relevant content for the monthly Exhibitor Update newsletter.
- Collaborate with Meetings Team to develop and distribute media that prepare exhibitors for the conferences.
- Serve as a liaison with Contracts, Finance, IT, and other NACCHO program staff to ensure exhibitor- and sponsor related inquiries are addressed promptly.
- Manage department email boxes as it pertains to exhibitors, sponsors, or advertisers.
- Assist with registration processes for NACCHO's annual conferences and other assigned projects.
- Travel to NACCHO events, as needed, to support on-site operations and booth sales for future trade shows.
- Perform other duties, as assigned.
Advertising Sales:
- Serve as the main point of contact for all advertising inquiries, with timely replies, proposals, and confirmations.
- Coordinate the production and placement of digital and print advertising across NACCHO platforms, including NACCHO membership newsletters, e-publications, websites, mobile apps, and event materials.
- Maintain accurate advertising sales records and client information in NetForum (or designated CRM system).
- Develop advertising schedules, track deadlines, and ensure materials are received, proofed,