Director Of Sales - Consumer - directed Health E - commerce Solutions

Director Of Sales

NationsBenefits is recognized as one of the fastest-growing companies in America and a Healthcare Fintech provider of supplemental benefits, flex cards, and member engagement solutions. We partner with managed care organizations to provide innovative healthcare solutions that drive growth, improve outcomes, reduce costs, and bring value to their members.

Through our comprehensive suite of innovative supplemental benefits, fintech payment platforms, and member engagement solutions, we help health plans deliver high-quality benefits to their members that address the social determinants of health and improve member health outcomes and satisfaction.

Our compliance-focused infrastructure, proprietary technology systems, and premier service delivery model allow our health plan partners to deliver high-quality, value-based care to millions of members.

The Director of Sales is responsible for driving the growth and market adoption of our next-generation E-Commerce Health Suite—an integrated marketplace designed to help members maximize their benefit dollars across categories like OTC, Nutrition, Meals, Vision, Hearing, and Wellness. The E-Commerce Health Suite goes beyond traditional FSA or HSA administration by enabling TPAs and health partners to offer a fully branded, digital shopping experience. This platform not only enhances member engagement but also increases eligible card spend while promoting healthier outcomes for participants. This role will focus on expanding strategic partnerships, identifying growth opportunities, and positioning the platform as a transformative solution within the health benefits space.

Responsibilities:

• Build and manage a national sales pipeline of TPAs, benefit administrators, and strategic channel partners.
• Develop account strategies to drive adoption of our E-Commerce Health Suite and expand utilization among existing clients.

Partner with marketing and product teams to refine messaging, pricing, and go-to-market materials.

• Lead contract negotiations and close enterprise-level deals.
• Track and forecast sales performance using CRM tools and report directly to the executive team.
• Represent the company at key industry events and conferences (HCAA, SIIA, ECFC, etc.).

Qualifications:

• Bachelors Degree in Healthcare Administration or other related field.
• 10+ years of experience selling consumer-directed health solutions (e.g., OTC programs, FSA/HSA payment integrations, wellness incentives, or benefits tech) to TPAs or benefit administrators.
• Proven record of meeting or exceeding multi-million-dollar sales targets.
• Strong understanding of benefit card networks, substantiation requirements, and CDH ecosystem partners.
• Exceptional communication, negotiation, and presentation skills.
• Comfortable in a fast-growth startup environment.

NationsBenefits is an Equal Opportunity Employer.