Vice President Of Sales

Vice President of Sales

Reporting to the President, the Vice President of Sales will lead our premium outdoor product brands into its next phase of growth. The ideal leader brings a deep understanding of the outdoor lifestyle market, exceptional team leadership and collaboration, a data-driven approach to business, and a passion for driving sales and strong customer relationships. This role blends strategy, cross divisional leadership, brand building and driving profitability while honoring the quality and authenticity that define our brands.

Minimum/Preferred Requirements:

• 15+ years of sales leadership experience ideally in outdoor products or lifestyle brands.
• 10+ years of people management experience in developing world class sales teams.
• Proven track record of driving revenue growth while protecting brand equity and premium market position.
• Expertise in managing multi-channel sales strategies (wholesale, retail, direct to consumer, military, and e-commerce).
• Strong analytical and strategic planning skills; proficiency in leveraging technology and AI-driven tools.
• Exceptional negotiation and relationship management skills with top-tier retailers and partners.
• Passion for the outdoors and an authentic connection to the lifestyle and community.
• Experience overseeing CRM platforms such as Salesforce.
• Bachelor's degree required, MBA or equivalent preferred.
• Drug Screening

Job Responsibilities/Duties:

• Strategic Vision and Market Growth: Develop and execute a comprehensive sales strategy that grows our market share across retail, e-commerce, military, government, medical and international markets while maintaining the integrity of our premium positioning.
• Data-Driven Leadership: Use insights and analytics to forecast demand, interpret inventory levels, identify market trends, and optimize pricing, distribution, and channel performance.
• Operational Excellence: Develops compelling and consistent go-to-market strategies and execution. Streamlines processes to ensure operational consistency through accurate forecasting and demand planning.
• Adaptability and Resourcefulness: Thrive in a dynamic market environment responding to shifting customer preferences, competitive pressures, and evolving technologies.