✨ About The Role
- The Business Development Account Executive will generate advertising revenue by engaging with established agencies and cold-calling new prospects.
- This role involves making sales calls on both existing and prospective clients to maintain and develop accounts.
- The candidate will prepare and deliver sales presentations to clients, explaining the benefits of television advertising.
- The position requires the development of advertising schedules in collaboration with clients and station personnel.
- The executive will also work with clients to create advertisements that effectively promote their products or services.
âš¡ Requirements
- A successful candidate will have a bachelor's degree in Marketing, Advertising, Mass Communications, or a related field.
- The ideal candidate should possess at least one year of sales experience, preferably in the media industry.
- Strong communication skills are essential for establishing credible relationships with clients and the local business community.
- The candidate should be proficient with various office equipment and technology, including computers and telephones.
- Experience in achieving long-range objectives and implementing strategies to meet them is important for this role.