Digital Account Executive

Digital Account Executive

KXAN, one of the top-performing digital advertising stations in the country, is looking for a driven and dynamic Digital Account Executive to join our team. We're seeking someone who can jump in and dominate the market by leveraging cutting-edge digital advertising strategies to drive real results for local businesses. Our people are the key to our ongoing success, and this role is an opportunity to be part of a high-performance sales culture that consistently sets the standard. The ideal candidate is a strong closer, a creative thinker, and a skilled communicator who thrives in a fast-paced, goal-oriented environment. You'll develop data-driven, multi-platform campaigns that deliver measurable success while building lasting relationships in the local business community.

What Does a Digital Account Executive Do?

A KXAN Digital Account Executive generates digital advertising revenue by calling on local businesses and agencies and preparing and presenting sales presentations based on the client's goals and objectives.

• Implements digital strategies to consistently grow revenue and exceed revenue goals.
• Establishes credible relationships with the local business community.
• Makes sales calls on prospective clients.
• Effective closer.
• Develops and executes go-to-market sales strategies and tactics that result in exceeding personal and company revenue targets.
• Prepares and delivers sales presentations to clients.
• Explains to clients how specific types of advertising will help promote their products or services in the most effective way possible.
• Provides clients with information regarding rates for advertising placement in all media.
• Collaborates with internal teams to create impactful, multi-screen, data-driven campaigns that produce results for clients.
• Thinks outside-the-box to cultivate and develop non-traditional advertiser campaigns.
• Utilizes multiple data points in digital advertising mediums to meet client needs from awareness to consideration.
• Performs other duties as assigned.

Requirements & Skills

• Bachelor's degree in Marketing, Advertising, Business Analytics/Management, or a related field, or an equivalent combination of education and work-related experience.
• Valid driver's license with an acceptable driving record.
• Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
• Strong proficiency in search, social and programmatic advertising (paid Google Search, Meta, TikTok, Display, Online Video, OTT/STV/CTV, Geofencing, Foot-traffic attribution) preferred.