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Digital Media Account Executive

Drive digital revenue growth by developing tailored sales strategies for local SMBs
Amarillo, Texas, United States
Senior
23 hours agoBe an early applicant
Nexstar Media Group

Nexstar Media Group

A leading diversified media company operating primarily in the U.S. with television stations and digital media outlets.

85 Similar Jobs at Nexstar Media Group

Digital Media Sales Account Executive

The Digital Media Sales Account Executive is responsible for generating digital revenue through the strategic selling of our digital marketing services offerings.

Responsibilities include:

  • Serving as the sales marketing lead driving revenue from digital marketing services for clients across all channels.
  • Developing and executing go-to-market sales strategies that result in exceeding revenue targets in Digital Marketing Services.
  • Responsible for delivering and marketing a powerful suite of local digital marketing products and services that help local SMB's grow successfully.
  • Developing local sales strategies in major industry verticals with clear goals and measurable objectives that can be tied to revenue growth.
  • Establishing, maintaining, and growing relationships with advertisers and agencies.
  • Positioning and pre-selling all opportunities to highlight the benefit and value proposition in the marketplace.
  • Consistently communicating with clients on all business activity.
  • Complete knowledge of the market and competitive landscape.
  • Utilizing a consultative sales approach to develop strategic understanding of client's business and marketing needs.
  • Meeting and exceeding performance management targets for account activity and revenue generation.
  • Serving as an advisor to GM and DOS and help make informed decisions on key issues surrounding digital marketing objectives.
  • Establishing key relationships within the local business community in order to effectively build and maintain ad revenue vs. budget.

Requirements & Skills:

  • BA or BS in Business, Marketing or Advertising preferred.
  • 5+ years of digital media sales and marketing experience preferred.
  • Significant knowledge of the digital advertising landscape including Paid Search, Programmatic Ad buying, Social Media Management, Mobile Strategy etc.
  • Motivated, enthusiastic, self-starter who can work effectively both independently and in a team environment.
  • Effective communication and client presentation skills.
  • Ability to interact with high-level decision makers.
  • Ability to sell through a consultative sales experience.
  • Ability to sell a vast array of products.
  • Excellent follow-up, strong organizational skills and attention to detail.
  • Proven ability to meet and exceed sales goals and secure revenue goals.
  • Interest and passion for digital trends and how they relate to the media/broadcast industry.
  • Strategic thinker with strong ability to translate complex ideas into succinct, and compelling sales narratives.
  • Resourceful, self-motivated and a skillful multi-tasker.
  • Strategic foresight.
  • Valid driver's license with an acceptable driving record.
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Digital Media Account Executive
Amarillo, Texas, United States
Account Executive
About Nexstar Media Group
A leading diversified media company operating primarily in the U.S. with television stations and digital media outlets.