Sales Account Executive

Superstar Sales Account Executive

Dominant CBS/ABC combo serving the Tri-Cities, Tennessee and Virginia communities. We are near major metropolitan areas including Knoxville, Charlotte, and Richmond. Our amazing community is rich in history and home to the Birthplace of Country Music, Bristol Motor Speedway, and World Class Hiking and Fishing.

We are seeking a Superstar Sales Account Executive. Join our team which has been a leader in delivering local content to our viewers for more than 70 years.

The Sales Account Executive will focus on new local direct business as well as, generate advertising revenue by calling on established clients, cold-calling new prospects, working to build agency relationships and convincing potential clients of the merits of digital and television advertising.

1. Implements strategies to consistently grow revenue and exceed revenue goals.
2. Establishes credible relationships with local business community.
3. Makes sales calls on existing and prospective clients.
4. Maintains assigned accounts and develops new accounts.
5. Prepares and delivers sales presentations to clients.
6. Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
7. Provides clients with information regarding rates for advertising placement in all media.
8. Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
9. Works with clients and station personnel to develop advertisements.
10. Performs other duties as assigned.
11. Works with Clients to develop and execute digital forward go-to-market advertising strategies and tactics that result in meeting and exceeding campaign goals.
12. Ability to articulate benefits of various advertising platforms including Broadcast Television, Digital, OTT/CTV, Search and Social, and other emerging ad tech tactics and platform

Requirements & Skills:

• Bachelor's degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
• Minimum one year's experience in sales, preferably in the media field.
• Valid driver's license with an acceptable driving record.
• Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
• Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.