Account Executive - Agency Sales

Account Executive - Agency Sales

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it's consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

We are seeking a driven and strategic Agency Sales Account Executive to join our team. In this individual contributor role, you will be responsible for selling Nielsen's Audience Measurement products and services to U.S. Advertising Agencies. The responsibilities include sales of our audience measurement services, growing new and existing relationships across internal/external stakeholders while demonstrating Nielsen's value. In this role, you will take ownership of managing the client relationship by supporting existing products, conducting meetings and discovering new opportunities and uncovering net-new clients and opportunities. You will collaborate closely with management and internal teams, specialist sellers, and cross-functional teams to provide innovative, data-driven solutions that address clients' marketing and business challenges.

This position will require being in office and at Client locations at least 3 days per week.

Sales and Business Development:

• Drive sales growth by developing and executing strategies to acquire, retain, and grow relationships with advertising agencies in an assigned territory.
• Develop and manage a sales pipeline, identifying new business opportunities while maintaining and growing existing client relationships.
• Conduct in person and video sales meetings.
• Understand client needs and leverage Nielsen's audience measurement solutions (TV, digital, cross-platform, audio, competitive data) to provide actionable insights and recommendations.
• Achieve sales and strategic objectives, including revenue targets and KPIs, by promoting Nielsen's data services to clients.
• CRM Management: Maintain a detailed and accurate sales pipeline in Salesforce, ensuring data integrity for sales reporting and forecasting. Deliver collaborative solutions through the use of Nielsen's audience measurement tools to solve strategic marketing and advertising challenges.
• Collaborate with internal teams, including Client Success, Analytics, Product, Sales Operation and Data Science to manage the sales cycle and ensure client satisfaction.
• Stay informed on key industry topics such as addressable advertising, programmatic buying, attribution measurement, and data-driven planning to effectively communicate with clients and stay ahead of market trends.
• Represent Nielsen at industry events, client meetings, and conferences, positioning the company as a thought leader in audience measurement.

A minimum of a Bachelor's degree and at least 5 years of professional experience in a sales or business development role, within the advertising, digital media, or data-driven marketing industries. Proven experience selling in the media industry. Sales experience with audience measurement services or data-driven marketing solutions to brands, agencies and media planners is a plus. Ability to understand client needs and craft tailored solutions that leverage Nielsen's audience measurement tools. Strong organizational skills, with the ability to manage multiple opportunities in a fast-paced, high-growth environment under tight deadlines. Knowledge of Salesforce is a plus. A collaborative spirit, growth mindset, team player, eager to learn and grow and self-motivated.

Enabling your best to power a better media future. Our comprehensive benefits package (including health & wellness plans, 401(k) retirement coupled with a Nielsen match, a generous paid time off policy, company provided car for those who qualify, and if eligible, a discretionary incentive/bonus) is designed to be inclusive for all employees and families, and we take pride in ensuring that employees are rewarded holistically for the role they are doing and their performance. Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class.