Mid - market Sales Manager - Adtech

Mid-Market Sales Manager - Adtech

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it's consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

We are seeking a high-grit, hands-on Mid-Market Sales Manager to lead, coach, and scale a New York-based team of three (and growing). This is a "Player-Coach" role designed for someone who thrives in ambiguity and is excited to move the segment from a reactive, inbound-heavy model to a proactive, outbound powerhouse. You will report directly to the VP of Sales and act as a strategic architect, assessing current skill sets, streamlining the sales process, and driving the "ring the bell" culture required for high-velocity success.

Key Responsibilities

• Hands-on Coaching & Mentorship: Actively join calls and review proposals to elevate a junior team. You must lead by example, demonstrating what "great" looks like in every stage of the funnel.
• Builder & Architect: Assess the current team structure and go-to-market strategy. You will identify gaps in coverage (e.g., prospecting vs. account management) and suggest/implement a more effective territory model.
• High-Velocity Sales Rigor: Drive a "speed to lead" culture where the team is aiming for multiple closed deals per week. You will instill the discipline needed to build and maintain a full, healthy funnel.
• Strategic Outbound Execution: Shift the team from relying on inbound leads to a proactive "hunting" mindset, leveraging tools like Sales Navigator, ZoomInfo, and SalesLoft to open new doors.
• Self-Sufficient Problem Solving: Because the Mid-Market team operates with leaner support than Enterprise, you must be a "self-learner" who can master Nielsen's data and products independently and train the team to do the same.
• Cross-Functional Collaboration: Partner with Marketing to drive demand and with Product/IT to ensure the Mid-Market voice is heard in the product roadmap.

Qualifications:

• 5+ years of professional sales experience with at least 1-2 years in a leadership or "Lead" role. Direct experience in Mid-Market or Commercial segments is highly preferred.
• Strong background in AdTech, MarTech, or Data/Audience Measurement. Knowledge of the media landscape and how data drives marketing ROI is a massive plus.
• Tech Stack Mastery: Advanced proficiency in Salesforce, Sales Navigator, and SalesLoft/Outreach. You should be comfortable using AI tools to optimize your team's workflow and productivity.
• The "Non-Negotiables": Extreme grit, coachability, and the ability to persevere through the "messy" stages of building a team. You must be a "player" who isn't afraid to get in the trenches.
• Location: Must be based in the New York City office (Hybrid: 2-3 days per week).
• Bachelor's degree required.

Enabling your best to power a better media future.

Holistic Rewards: We are committed to an inclusive benefits package that supports our employees and their families. This includes comprehensive health and wellness plans, a 401(k) with a Nielsen company match, and a generous paid time off policy. Depending on the role, additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility.

Compensation Transparency: The posted base salary range is a reasonable estimate that may be adjusted based on the final work location of the selected employee. Individual pay within the range is determined by factors such as experience, training, geography, certifications, and business needs. Beyond base salary, this role may be eligible for bonuses, equity, or other incentives.

Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class.