Sales Director - market Effectiveness

Sales Director-Market Effectiveness

Lead the industry expansion strategy for NIQ's Marketing Effectiveness (MEFF) solutions across China, identifying priority sectors, key buyer roles, and high-value use cases.

Drive commercial growth through RFP development, proposal delivery, anchor client acquisition, renewals, and multi-market expansion.

Co-create proof-of-value engagements with strategic clients and convert pilot studies into scalable, repeatable programs.

Build strong C-suite relationships (CMO/CFO/CTO/Head of Growth) and represent NIQ in executive meetings, industry events, and thought leadership activities.

Translate client needs into product positioning, pricing considerations, and commercialization priorities; collaborate closely with Product, Modeling, Tech, and Customer Success teams.

Monitor competitive dynamics and help strengthen differentiation and barriers to exit.

Equip regional commercial teams with playbooks, cases, and frameworks to accelerate adoption and replication.

Track and report industry expansion using metrics such as adoption, penetration, and scalability—not only bookings.

Proven experience in commercial leadership or enterprise sales; familiarity with Marketing Effectiveness (e.g., MMM/MTA/Incrementality) is a strong plus.

Strong C-level storytelling skills, with the ability to communicate complex insights and business value clearly and persuasively.

Strategic and systems thinking; ability to turn one-off wins into scalable, repeatable go-to-market models.

Demonstrated cross-functional leadership across commercial, product, analytics/modeling, and delivery teams.

Strong understanding of marketing, measurement, and industry dynamics across CPG and non-CPG sectors.

Ability to manage complex initiatives with multiple stakeholders and drive outcomes in ambiguous environments.

High level of industry presence, executive maturity, and ability to influence senior leaders internally and externally.

Willingness to travel globally as required.