VP Of Brand Sales - Remote Eligible

VP of Brand Sales

MRI-Simmons is an established brand that is aggressively reinventing itself through investments in technology and people. Widely recognized as the leading consumer insights company, MRI-Simmons measures consumer preferences, attitudes, and behaviors. MRI-Simmons is co-owned by GfK and SymphonyAI Group, with GfK as the majority partner. In 2023, NIQ combined with GfK, bringing together the two industry leaders with truly global reach and operations in 100+ markets, covering more than 90% of the world's population.

The Vice President, Brand Sales is responsible for driving commercial performance across existing brand clients and net-new client acquisition. This leader owns retention, expansion, renewals, and revenue predictability—ensuring sustained growth while operating with discipline at scale.

This role leads a team of Account Directors, bringing structure, rigor, and strategic insight to client acquisition, account growth, and forecasting accuracy.

Responsibilities:

• Own revenue retention and expansion within the brand client portfolio
• Ensure proactive, on-time, and predictable renewals
• Maintain a minimum 3x pipeline coverage against quotas
• Drive structured upsell and cross-sell strategies aligned to demonstrated client value
• Serve as executive sponsor for key strategic accounts
• Standardize stakeholder mapping and engagement strategies across accounts

Sales Execution & Team Leadership

• Establish best practices for account planning, business reviews, renewal risk management, and opportunity identification
• Drive pipeline discipline, forecast accuracy, and CRM rigor
• Assign territories and quotas aligned to growth objectives
• Coach and develop team members to operate with accountability, urgency, and commercial discipline
• Partner closely with Client Services to ensure effective onboarding, training, product adoption, and proactive engagement

Sales Enablement & Solution Delivery

• Coordinate cross-functional sales efforts for your team across Solutions Engineering, Product, Operations, Data Science, Data Governance, and Legal
• Act as the "Voice of the Customer," partnering with Product to shape scalable offerings, inform roadmap priorities, and ensure market readiness

Forecasting, Metrics & Performance Management

• Partner with Sales Leadership, Finance, and Revenue Operations to align forecasting, reporting, and performance management
• Deliver accurate, data-driven insights to executive leadership
• Enforce CRM best practices to ensure pipeline visibility, data integrity, and reliable reporting at scale

Qualifications:

• Bachelor's degree required
• 12+ years of experience in revenue leadership, client management, or enterprise sales
• Proven success leading sales teams in media, data, or AdTech environments
• Demonstrated ownership of renewals, expansion, and revenue forecasting
• Strong operational rigor with the ability to translate strategy into scalable execution
• Experience navigating complex, data-driven, and product-centric organizations
• Executive presence with the ability to engage senior client stakeholders and internal leadership
• High emotional intelligence with the ability to adapt leadership and sales approach to individuals and situations

Technical Skills

• Proficiency with CRM platforms (e.g., Microsoft Dynamics or equivalent)
• Advanced Excel and PowerPoint skills
• Familiarity with SharePoint and Copilot tools
• Experience documenting requirements and developing client-facing materials
• Exposure to BI tools (e.g., Power BI) preferred
• Experience leveraging AI to improve efficiency and effectiveness

Core Competencies

• Analytical, detail-oriented, and data-driven
• Deep understanding of consumer research, media, and advertising ecosystems (including AdTech)
• Strong client presence with the ability to manage expectations, navigate escalations, and drive outcomes
• Excellent communication and cross-functional collaboration skills
• Organized, proactive, and execution-focused
• Effective facilitator of meetings, presentations, and training sessions
• Skilled at building and implementing scalable processes
• Strong storyteller with the ability to translate data into compelling narratives
• Proven ability to manage pipeline dynamics and ensure teams consistently meet deadlines

This role has a market-competitive salary with an anticipated base compensation of the following range: $151,800.00 - $208,000.00. Actual salaries will vary depending on a candidate's experience, qualifications, skills, and location. This role is eligible for a sales-based incentive or performance-based bonus. Other benefits include flexible working environment, comprehensive health insurance, industry-leading parental leave, life insurance, education support and more.

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)