Senior Director, Sales Enablement

Senior Director Of Sales Enablement

LoopMe is one of Campaign's Best Places to Work 2023 AND 2024! Our vision is to change advertising for the better, by building technology that will redefine brand advertising. LoopMe powers programmatic advertising, improves media delivery, develops bespoke audience curation and effective real-time measurement through our outcomes platform. By putting consumers at the heart of every campaign, the world's leading brands, agencies, media publishers and programmatic platforms rely on us to reach their goals effectively and more efficiently.

What We Need

We're hiring a polished, strategic Senior Director of Sales Enablement to lead the evolution of enablement across the full GTM lifecycle. Reporting into Product Marketing, this role will act as a key bridge between product, marketing, and revenue teams—ensuring every seller, every conversation, and every customer touchpoint reinforces LoopMe's differentiated story. You'll define and execute the global enablement strategy, while helping to scale consistent messaging, impactful training, and actionable content to support a multi-product sales motion. This is a leadership role for someone who brings executive presence, storytelling excellence, and a deep understanding of how to make enablement a growth engine.

As our Senior Director of Sales Enablement, you will be responsible for:

• GTM Integration & Strategy
• Partner with Product Marketing to translate product narratives into field-ready positioning, content, and programming.
• Act as a connective tissue across product, sales, and marketing to ensure GTM alignment and consistent execution globally.
• Define and own the enablement roadmap, including onboarding, pitch training, playbooks, certification, and knowledge delivery systems.
• Storytelling & Strategic Messaging
• Champion narrative consistency across all sales and client-facing materials.
• Coach frontline teams on how to deliver complex concepts with clarity and confidence.
• Lead creation of persona- and use-case-driven pitch content that supports consultative selling.
• Enablement Programs & Training
• Design and scale onboarding and ongoing enablement programs that increase rep productivity and reduce time to ramp.
• Own sales learning paths in partnership with RevOps and Sales Leadership.
• Build content and training cadences around new products, market shifts, and competitive updates.
• Sales Tools & Content Infrastructure
• Own enablement tooling and content management systems.
• Establish governance, workflows, and performance measurement for content use and effectiveness.
• Monitor performance metrics and adapt programs based on insights and rep feedback.

Requirements

You'll have:

• 10–15+ years in sales enablement, product marketing, or GTM leadership roles—preferably in ad tech, martech, or B2B SaaS.
• Strong alignment with marketing and product teams; able to translate technical concepts into business value.
• Outstanding executive communication, facilitation, and storytelling skills.
• Proven success building global enablement programs in a high-growth environment.
• Ability to work across functions and influence without authority—especially in matrixed orgs.

Benefits

What We Can Offer:

Hybrid working meaning you can split your time between the office and home

1 month work from anywhere

Self Managed Vacation Policy (no max on annual leave!)

Healthcare

401k

LoopMe Gives Back; we have a committed and active CSR team who organize regular events to hold up our pillars of Learning, Charity, Wellbeing, Responsibility and Sustainability

We'll set you up for success, providing training and career development

Our Compensation And Benefits (for New York Residents Only) {$170,000 - $185,000] In accordance with New York law, the range provided is LoopMe's reasonable estimate of the base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, knowledge, skills, abilities and location. All employees may be eligible for other forms of compensation such as stock-based compensation, which are awarded to employees based on company and individual performance. LoopMe also offers other compensation depending on the role such as sales-based incentives and commissions.

LoopMe is a technology company that uses AI to improve brand advertising performance and outcomes. Putting consumers at the heart of every campaign, LoopMe uniquely optimizes advertising investments, driving results 2-5x higher than the industry standards in mobile in-app and CTV for brand awareness, consideration, purchase intent, foot traffic and sales. LoopMe was founded in 2012 and is headquartered in the UK, with global offices across New York, Boston, Atlanta, Chicago, Detroit, San Francisco, Los Angeles, Toronto, Singapore, Sydney, Tokyo, Dnipro, Krakow and Hong Kong.