VP, Audience Innovation - Ad Sales (hybrid Options Available)

Vice President, Audience Innovation

The Vice President, Audience Innovation holds a pivotal leadership role, steering the company's advanced advertising initiatives. This position is central to integrating data-driven strategies with client-focused solutions, ensuring A+E Global Media's advertising offerings remain at the industry's forefront.

More About What You'll Do:

Strategic Leadership & Product Development

- Define and manage the roadmap for the Precision & Performance platform, ensuring it leads in innovation, targeting, and effectiveness measurement while achieving revenue growth targets.

- Oversee all aspects of the lifecycle, from vision and roadmap to delivery and ongoing management, ensuring scalability to meet the needs of clients and partners.

Sales Strategy & Client Engagement

- Develop and implement comprehensive sales strategies aligned with company goals to drive revenue growth.

- Cultivate and manage relationships with high-value clients, including agencies and advertisers, to boost retention and customer lifetime value.

- Lead requests and priorities for Precision/Performance pitch proposals, assessing the best strategy to pitch clients based on verticals/categories.

Cross-Functional Collaboration

- Collaborate with internal teams, including Research, Operations, and Marketing, to ensure cohesive strategy execution and product development.

- Educate internal teams in the Media Solutions environment, common practices, vertical differences, product needs, and operations processes.

Performance Monitoring & Reporting

- Implement tools and processes to track key performance indicators (KPIs), forecast performance, and make data-driven decisions.

- Provide regular reporting to Audience Innovation executive team and Media Solutions management on client progress, key questions, and Precision evolution.

Market Representation & Thought Leadership

- Represent A+E at industry events and conferences, building strategic partnerships and elevating the company's reputation among key stakeholders.

- Stay abreast of industry trends and innovations to inform product development and sales strategies.

Basic Requirements:

• At least 10 years of experience in media, advertising, or ad tech
• At least 5 years in a leadership role overseeing advanced advertising solutions
• At least 3 years in a formal people manager role

The Ideal Candidate Will Have:

• Deep industry relationships to leverage
• Experience in house, at an agency or a vendor
• Experience working directly with agencies, brands, advanced advertising platforms
• Demonstrated success in leading data-driven product development and sales strategy within a media organization or advertising technology company
• Proven track record of managing complex product roadmaps that integrate first- and third-party data, targeting technologies, and performance measurement tools

Our team is currently coming into the office 2 days a week if you're commutable to NYC, Chicago, or LA. Fully remote candidates will also be considered, if you live in one of our approved working states.

Compensation:

Annual Pay Range: $188,034 - $220,000

Annual Incentive Target: 25.00%

The annual/hourly pay range displayed serves as a good faith estimate of the minimum and maximum base pay range for this role. Compensation for the role will be based on a number of different factors such as a candidate's qualifications, skills, competencies, location, and experience. A+E offers a competitive total compensation package, which includes healthcare coverage, 401k matching, and a range of other benefits.

A+E Global Media proudly provides equal employment opportunity for all employees and job applicants, and makes employment decisions consistent with this principle. The company's employment actions and decisions - including recruitment, hiring, training, promotion, demotion, compensation, transfer, layoff, and termination - are made without regard to an employee's race, color, religion, creed, age, national origin, ancestry, sex (which includes pregnancy, childbirth, breastfeeding, and related medical conditions), gender, sexual orientation, gender identity, gender expression, marital status, alienage or citizenship status, physical and/or mental disability, medical condition, family and medical leave status, genetic information, military or veteran status, or any other characteristic protected by applicable law. A+E Global Media is a joint venture of the Hearst Corporation and The Walt Disney Company. We are proud to be an Affirmative Action/Equal Opportunity Employer/Disabled/Veterans. An Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. EEO Law and Supplemental Information