Sales Engagement Cadence Specialist 2

Sales Engagement Cadence Specialist 2

The Sales Engagement Cadence Specialist 2 is responsible for designing, optimizing, and governing all email, social, and call cadences within Salesloft to maximize prospect engagement, sales efficiency, and pipeline creation. This role owns the end-to-end Cadence Factory - Engagement operating model, ensuring that Sales Development, Sales, and Channel execute consistent, high-quality cadences aligned to GTM priorities. The Sales Engagement Cadence Specialist 2 partners closely with SDR leadership, Field & Program Marketing, Solution Marketing, Sales Ops, and BI teams to translate plays into scalable cadences, track performance, and drive continuous improvement.

Responsibilities:

• Own and operate the Cadence Factory - Center of Excellence (CF-CoE), establishing standards for structure, naming, tagging, compliance, and lifecycle management.
• Maintain a centralized cadence library with full version control, ownership assignments, and governance to prevent duplicate or rogue cadences.
• Run recurring governance and audit processes with SDR leadership and Marketing to review performance, retire outdated assets, and ensure consistent adoption.
• Manage the full intake, approval, QA, and launch workflow for all cadence requests while ensuring global compliance (CAN-SPAM, GDPR, CASL, DNC opt-out rules).
• Translate GTM priorities, sales plays, and marketing campaigns into scalable Salesloft-ready cadences aligned to personas, segments, lifecycle stages, and key initiatives.
• Develop cadences with clear targeting, value messaging, CTAs, personalization rules, and testing plans, collaborating closely with Marketing partners to ensure accuracy.
• Own the QA process including links, sender profiles, merge fields, routing logic, and compliance validation for all cadence releases.
• Drive adoption and gather feedback by partnering with SDR Managers and Enablement to deliver training, onboarding support, and best-practice reinforcement.
• Align cross-functionally with Marketing Ops and Product/Solutions teams to ensure routing accuracy, up-to-date messaging, and proper attribution.
• Develop and maintain analytics dashboards to track cadence usage, engagement, meetings booked, and pipeline impact.
• Define performance metrics and lead monthly and quarterly reviews to highlight insights, optimization opportunities, and required updates.
• Lead ongoing optimization cycles including message refreshes, CTA improvements, sequence structure adjustments, and timing refinements.
• Create and manage A/B testing programs across messaging channels, steps, and timing to drive continuous improvement.
• Analyze engagement and conversion trends to identify opportunities for improved personalization, automation, and multi-channel engagement.
• Create enablement materials and deliver training and communication for new cadence launches, process changes, and best practices-maintaining all documentation and playbooks for scale.
• Comply with all corporate and departmental privacy and data security policies and practices, including but not limited to, Hyland's Information Systems Security Policy.

Basic Qualifications:

• Bachelor’s Degree
• 3+ years of experience with Salesloft, Outreach, or similar sales engagement platforms.
• Experience in Sales Operations, Revenue Operations, Sales Enablement, or SDR leadership.
• Experience with Salesforce, HubSpot, Marketo, or related GTM technologies.
• Microsoft Windows and Office proficient.
• Good oral and written communications skills that demonstrate a professional demeanor and the ability to interact with others with discretion and tact.
• Good organizational, multi-tasking, and time management skills.
• Good collaboration skills applied successfully within a team.