Regional Sales Executive

Sales Executive

Key Responsibilities:

To achieve agreed sales targets through effective territory coverage. To promote product and consumer awareness by organizing activities like sampling, on premise promotions, events etc. To develop a suitable marketing strategy and action plan for the area – consistent with the share and volume objectives of the business. To liaise with the brand/ marketing team to ensure that regional and local marketing and promotional activity is consistent with national and international brand image and values. Designing Trade schemes and effective utilization of Trade Budget To drive quality visibility for the brand across Institutions. To identify shelf-space in prime outlets and put up proposals for securing them. To develop and manage vendors for signage, merchandising equipment etc. To liaise with the regional sales teams to ensure effectiveness of consumer promotions, develop appropriate benchmarks and implement a framework for assessing the effectiveness. To manage relationships with appropriate agencies and key accounts for organizing events consistent with the company's/ brand's image during conducting various consumer/ trade promotions.

Interactions:

INTERNALLY

• Marketing, to ensure activation and promotion of brands are done effectively.
• Logistics to ensure supplies to the agreed hotels/properties happen as accordingly.
• Finance to ensure, claim settlements of self and agreed hotels and properties are done within the agreed timelines.
• State coordinator for stock/ permit
• State Heads for guidance and approvals
• With the Zonal SDM for systems/ formats/ SRS

EXTERNALLY

• Manage Trade Partner
• Liaison Government officials / excise officials for ease of supplies.
• Liaison with transporters.
• Create and maintain relations with high net worth individuals/ opinion leaders who are either consumers/ potential consumers
• Maintain healthy relationship with the Trade Partners