Commercial Vehicle Sales B2B

Commercial Truck B2B Sales Associate

The Commercial Truck B2B Sales Associate is responsible for generating new business and maintaining relationships with corporate clients, fleet managers, and other businesses that require commercial trucks for their operations. This role involves selling a range of commercial vehicles (such as heavy-duty trucks, vans, and specialty vehicles) to businesses, understanding client needs, providing product recommendations, negotiating terms, and ensuring customer satisfaction throughout the sales process.

Key Responsibilities

1. Sales & Lead Generation
   • Identify and target potential business clients (e.g., transportation companies, logistics firms, contractors, or government agencies) to sell commercial trucks.
   • Develop and implement strategies to expand the customer base, including cold calling, networking, attending trade shows, and leveraging online marketing tools.
   • Qualify leads and generate new sales opportunities in alignment with the company's sales goals.
2. Client Consultation & Needs Assessment
   • Meet with clients to assess their specific requirements for commercial trucks (size, load capacity, fuel efficiency, etc.).
   • Provide expert advice on the best commercial truck solutions based on business needs and budgets.
   • Conduct product presentations and demonstrations, highlighting key features and benefits of different truck models.
3. Product Knowledge & Recommendations
   • Maintain deep knowledge of the full range of commercial vehicles, including new models, features, customization options, and pricing.
   • Stay informed about industry trends, competitor offerings, and advancements in truck technology to ensure clients are receiving the most current and effective solutions.
4. Sales Negotiation & Closing
   • Negotiate pricing, terms, and delivery schedules with clients.
   • Prepare and present contracts, proposals, and sales agreements.
   • Close sales in a timely and efficient manner, ensuring all client specifications are met.
5. Customer Relationship Management
   • Build long-term relationships with key clients by maintaining consistent communication and addressing any issues or concerns.
   • Provide excellent post-sale support, including follow-up to ensure client satisfaction, resolving any concerns, and offering ongoing product or service recommendations.
6. Documentation & Reporting
   • Maintain accurate records of all sales activities, leads, communications, and transactions in the company's CRM system.
   • Prepare regular reports on sales performance, client feedback, market trends, and forecasts for management.
   • Track inventory levels and coordinate with the operations team to ensure the timely delivery of trucks.
7. Collaboration & Teamwork
   • Work closely with the marketing, service, and finance teams to develop targeted sales campaigns and promotional strategies.
   • Collaborate with the logistics team to ensure smooth delivery and setup of trucks for customers.
8. Market Research & Competitor Analysis
   • Monitor market conditions, competitor pricing, and other external factors that could affect sales opportunities.
   • Adjust sales strategies based on the latest trends and competitive pressures.

Qualifications

• Education Bachelor's degree in Business, Marketing, or a related field (or equivalent experience).
• Experience Minimum 2-3 years of B2B sales experience, preferably in the commercial truck, automotive, or transportation industry.
• Skills
  • Strong communication, negotiation, and presentation skills.
  • Ability to assess client needs and match them with appropriate products.
  • Proficiency in CRM software (e.g., Salesforce, HubSpot) and Microsoft Office Suite.
  • Excellent organizational and time management skills.
  • Knowledge of commercial truck models, industry standards, and fleet management is a plus.

Physical Requirements

• Ability to travel frequently to client sites, trade shows, and other events.
• Ability to lift and carry marketing materials and product brochures.

Work Environment

• Office environment with occasional travel to client locations and truck shows.
• Some evening and weekend work may be required to meet client demands and attend industry events.

Compensation

• Base salary plus commission structure.
• Benefits package (health insurance, retirement plans, etc.).
• Company vehicle may be provided depending on the company's policies.