Regional Sales Manager - Midwest - Remote Eligible

Regional Sales Manager – Midwest

This is a remote position.

Remote from home office + travel (2-3 weeks per month)

$85K - $100K Base, OTE ($170K - $200K On Target Earning)

Company Vehicle / Truck + Trailer, Tools, Travel & Expense Coverage Included

Must live within assigned territory

The Regional Sales Manager is responsible for owning full-cycle sales across a multi-state Midwest territory. This role focuses on developing new business, expanding existing accounts, and supporting dealer partners while executing strategic territory plans. The position blends consultative, technical selling with hands-on capital equipment demonstrations. Travel averages 2–3 weeks per month.

Requirements:

4+ years of B2B Construction Equipment, Lifting Equipment, Material Handling equipment, or Heavy Equipment sales experience

Equipment rental AND dealer/OEM experience

Experience selling into construction, equipment rental, arborists, or access equipment markets

Proven success managing large, multi-state sales territories

Hands-on, technical selling capability with comfort operating aerial lift equipment

Strong prospecting, negotiation, and closing skills

Consistent, disciplined use of CRM systems (Salesforce, HubSpot, or similar)

Excellent communication, organizational, and time management skills

Valid driver's license with a clean driving record

Ability to safely tow and maneuver a truck and trailer

Nice-to-Haves:

Experience with aerial lifts, hydraulic machinery, or specialty access equipment

Background in tree care, rental, or heavy equipment environments

MEWP certification (IPAF) or willingness to obtain

Class A or Class B CDL

Spanish / English bilingual

Responsibilities:

Own and manage the complete sales cycle within the South Central / West territory, from prospecting through close

Build and execute quarterly territory plans aligned to pipeline, demos, orders, and revenue targets

Prospect and qualify new opportunities through outbound outreach, referrals, events, and inbound leads

Manage and grow existing customer and dealer relationships

Conduct needs assessments and deliver tailored proposals; negotiate within established guidelines

Safely tow, transport, and operate aerial lifts for on-site demonstrations, trainings, and customer events

Deliver equipment and coordinate customer onboarding and MEWP training sessions

Recruit, onboard, and support dealer and distributor partners; conduct joint pipeline reviews and co-marketing initiatives

Maintain accurate pipeline management, forecasting, and reporting in CRM

Gather and communicate voice-of-customer insights and competitive intelligence to internal teams

Collaborate with service, marketing, and operations to ensure customer success

Represent at trade shows, industry events, and internal training sessions, including limited out-of-territory travel

Uphold company standards for safety, compliance, and brand representation