Sales Training Program Manager
The Sales Training Program Manager is responsible and accountable for strategizing, implementing, and overseeing multiple cross-functional and globally scaled programs and initiatives that align with organizational objectives. This position leads the creation and execution of comprehensive learning programs across regions, including global sales academies, onboarding initiatives, regional and international training, virtual and in-field sessions, and certification processes for managers and representatives.
Operating in a global capacity, the Program Manager collaborates with internal stakeholders across geographies—including product management, sales, marketing, and distributor partners—to ensure training is aligned, prioritized, and driving measurable impact worldwide. Success in this role requires the ability to identify strategic objectives and benefits across diverse markets, and to foster strong cross-cultural collaboration that supports consistent learning outcomes and business performance globally.
This role requires a hybrid schedule based out of Milwaukee, WI.
Key Responsibilities
Program Strategy & Design
- Develop and maintain a multi-tiered training roadmap for both internal and external customers.
- Align training programs with sales methodology, product launches, and strategic initiatives.
- Manage projects within the program, establishing milestone plans in collaboration with supporting functions’ input and ensuring deliverables are met.
Stakeholder Engagement
- Collaborate with Product Management, Marketing, Sales, and Distributor Partners to ensure training relevance and impact.
- Facilitate cross-functional alignment through regular syncs and feedback loops.
- Understand multi-organizational stakeholders’ interests and communication requirements, effectively addresses expectations, and provide timely key messages.
Execution & Delivery
- Oversee delivery of instructor-led, virtual, and in-field training.
- Ensure consistency and quality of facilitation across trainers and geographies.
- Partner with customers, distributors, and National Account Managers to ensure proper training and validate sales readiness.
Measurement & Optimization
- Establish KPIs for training effectiveness and performance to ensure the effectiveness of learning programs, making data-driven adjustments for continuous improvement.
- Conduct audit checks and reviews within internal and external customers to assure program delivery sustainability.
Coaching & Certification
- Manage certification processes for reps and managers.
- Establish competency benchmarks and track individual progress to ensure participants achieve proficiency.
Minimum Requirements
- Experience: Minimum of 5 years’ experience in sales training and coaching, preferably in a senior sales role.
- Education: B.A./BS in Business, Marketing or equivalent professional experience with demonstrated results. A master’s degree is a plus.
- Location: 3 days on-site at our Milwaukee, WI HQ location
Skills
- Strong understanding of sales processes and techniques.
- Excellent communication, presentation, and influencing skills to lead teams.
- Track record of delivering best-in-class training, both face-to-face and virtual.
- Proven experience to lead, motivate, and inspire teams to drive transformation at all sales levels.
- Strong problem solving, time management, and organization skills.
- Proficiency in using training and sales software and tools.
- Bilingual or multilingual abilities are a plus.
- Flexibility to adapt with the demands of the business to align with evolving strategy.
Certifications
- Relevant certifications in sales training or coaching are a plus.
- Travel: < 10-25% global travel