Sr. Director, Category, Media & Sales Performance, TH, US

Sr. Director, Category, Media & Calendar Planning

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Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

Role Overview

The Sr. Director, Category, Media & Calendar Planning will lead the development and execution of the category strategy, media planning, and national and regional calendar plan for Tim Hortons US. This role plays a pivotal part in driving sales growth, enhancing franchisee profitability, and strengthening the brand's position in the US market. The individual will oversee cross-functional marketing activities, including category management, media allocation, calendar planning, and franchisee communications.

As a key member of the Tim Hortons US team, this role requires a strategic, results-oriented leader with proven experience in category strategy, marketing and product calendar planning, and media management. This position is based full time in our Miami, FL office.

Category & Sales Performance

• Establish and execute the calendar strategy aligned with growth and profitability targets.
• Lead portfolio planning, including 1–2-year product roadmaps, new product launches, discounts, and promotions.
• Plan and execute an annual calendar, including launching product innovations across beverages and food, and deploying market tests.
• Build strategies to support delivery of sales, traffic, and franchisee profitability growth.

Media Strategy & Execution

• Oversee all media planning and management for TH US, identifying and allocating media funds across national, regional, and local marketing campaigns.
• Manage the media budget, leveraging analytical and quantitative tools to allocate investments for optimal ROI.
• Drive execution of marketing communications in collaboration with internal marketing communications and digital teams, and external media agencies.
• Own key external vendor and agency relationships to ensure effective, high-quality media and campaign execution.

Franchisee Communications & Engagement

• Lead and evolve Franchisee Communications to align with sales and marketing strategies, enhancing engagement and execution at the store level.
• Partner with franchisees to deliver clear, actionable communication around sales plans, promotions, and innovations.

Leadership & Team Management

• Manage a high-performing team, ensuring alignment with organizational design principles.
• Foster a collaborative, growth-oriented culture that builds marketing capabilities across the US team.
• Serve as a strategic thought partner to senior leadership, contributing to the long-term growth of Tim Hortons US.

Qualifications & Experience

• 12+ years of progressive experience in marketing, category management, or sales performance leadership, ideally within QSR or retail.
• Proven ability to design and execute national category and calendar strategies with measurable impact.
• Strong expertise in media planning and budget management, including strong analytical capabilities for ROI maximization.
• Experience in franchise-driven businesses and strong understanding of effective franchisee engagement strategies.
• Demonstrated success in leading large teams and cross-functional projects in dynamic, growth-oriented environments.
• Exceptional strategic thinking, analytical, and communication skills.
• Bachelor's degree in Marketing, Business Administration, or related field required; MBA preferred.

Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.