Sales Enablement Executive

Sales Enablement Executive

The Sales Enablement Executive will support the BD Team by managing the day-to-day execution of lead generation activities, maintaining CRM (limited to data entry purposes), and ensuring smooth operational processes. This role will primarily focus on data management, lead processing, and HubSpot workflow execution. Basic research tasks may be assigned as secondary responsibilities, with primary targeting resources provided by the Lead Generation Specialist.

1. Lead Management & Data Operations

• Import, clean, and maintain lead data within HubSpot.
• Tag and segment leads based on industry, source, and campaign.
• Assign leads to sales reps using set workflows and rules.
• Monitor lead sources for quality and completeness.

2. HubSpot Workflow Execution

• Enroll contacts into sequences and campaigns as per SOP.
• Update lead statuses and deal stages in real time.
• Conduct routine checks to ensure workflows and automation are functioning correctly.

3. Resource Processing & Target Execution

• Process and prepare targeting lists provided by the Lead Generation Specialist.
• Ensure accuracy and completeness of lead lists before uploading into HubSpot.
• Support targeted campaigns by segmenting lists according to outreach goals.

4. Reporting & Tracking

• Prepare weekly lead generation and pipeline reports for management review.
• Track key KPIs such as lead volume, quality, and follow-up status.

Key Performance Indicators (KPIs):

• CRM Accuracy: Maintain 95%+ data accuracy.
• Lead Assignment Speed: Leads assigned within 24 hours of import.
• Workflow Efficiency: Zero overdue lead status updates.
• List Processing Speed: Target lists uploaded and ready within agreed timelines.
• Reporting Timeliness: Weekly reports submitted on schedule.

Skills & Qualifications:

• Experience with HubSpot (preferred) or similar CRM systems.
• Strong data management and Excel/Google Sheets skills.
• Detail-oriented with excellent organizational abilities.
• Proficient in online research for data enrichment.
• Strong communication skills for internal team coordination.