Tiktok Shop Manager – Sales & Live Operations

TikTok Shop Manager – Sales & Live Operations

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.

The Role

As the TikTok Shop Manager, you'll own SharkNinja's TikTok storefront and ensure seamless campaign readiness, fulfillment execution, and live selling operations. You'll manage listings, coordinate promotions, and support live events in partnership with our Affiliate, Inventory, and Marketing teams — ensuring every product featured in live or on-platform campaigns is available, compliant, and optimized for conversion. This is a fast-moving, hands-on role ideal for someone who thrives at the intersection of eCommerce operations, live commerce, and data-driven execution.

Key Responsibilities

Storefront & Listing Management

• Oversee daily operations of SharkNinja's TikTok Shop — listings, pricing, content accuracy, and compliance.
• Manage the storefront catalog: upload new SKUs, update creative assets, ensure consistent branding, and optimize for search/discoverability.
• Partner with the Pricing & Promotion Manager to ensure accurate and timely application of coupons, bundles, and platform promotions.
• Monitor listing health and campaign performance, identifying errors or compliance risks proactively. Shop health is vital.

Live Operations & Campaign Execution

• Partner with US TikTok Shop team to prepare product listings and readiness ahead of TikTok LIVE events and campaign pushes.
• Support live selling activations by ensuring featured products are live, stocked, and correctly priced in real time.
• Monitor live event dashboards and troubleshoot product visibility, pricing sync, or checkout issues during broadcasts.
• Collaborate with TikTok's category managers to coordinate live campaigns, Mega Sales, and platform-led initiatives.

Fulfillment, Returns & Customer Experience

• Coordinate with logistics to ensure accurate stock replenishment and delivery performance.
• Partner with the Order Management Specialist to resolve return, refund, and fraud cases efficiently.
• Analyze returns data to identify recurring issues and implement corrective actions with teams.

Performance Reporting & Optimization

• Track and report on sales, GMV, campaign results, and fulfillment KPIs weekly.
• Provide actionable insights on listing performance, campaign ROI, and live event conversion.
• Recommend process improvements to streamline listing management, content updates, and order accuracy.

Who You Are

• You're an operator — organized, proactive, and hands-on with details that move the business.
• You understand both eCommerce fundamentals and the unique pace of live commerce.
• You collaborate cross-functionally and communicate clearly under time pressure.
• You love data, thrive on structure, and know how to make fast decisions in dynamic environments.

Qualifications

• Bachelor's degree in Business, Marketing, or related field.
• 3–5 years of experience in eCommerce operations, marketplace management, or live shopping (TikTok Shop, Amazon Live, QVC, or similar).
• Proven experience managing storefronts and live campaign readiness — ideally within TikTok Shop or other social commerce platforms.
• Strong analytical skills; proficient in Excel/Sheets and performance reporting tools.
• Excellent attention to detail, organization, and cross-functional communication.
• Comfortable working in a high-growth, constantly evolving environment.

Salary and Other Compensation

The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.

Pay Range $112,000 - $154,000 USD

Our Culture

At SharkNinja, we don't just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home. We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company—you're part of an outrageously extraordinary community. Together, we won't just launch products—we'll disrupt entire markets. At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.