Through bold discovery and cutting-edge innovation, we lead an industry that is vital for the future of our planet: lighting. Through our leadership in connected lighting and the Internet of Things, we're breaking new ground in data analytics, AI, and smart solutions for homes, offices, cities, and beyond.
At Signify, you can shape tomorrow by building on our incredible 125+ year legacy while working toward even bolder sustainability goals. Our culture of continuous learning, creativity, and commitment to diversity and inclusion empowers you to grow your skills and career.
Join us, and together, we'll transform our industry, making a lasting difference for brighter lives and a better world.
Job Summary
Leads and motivates the horticulture regional sales team to meet and exceed sales and other financial and operational targets while driving growth initiatives within the assigned geographical area.
Key Areas Of Responsibility
Leads and motivates the horticulture regional sales team to meet and exceed sales and other financial and operational targets while driving growth initiatives within the horticulture market in the assigned geographical area.
Delivers on financial targets by achieving revenue, margins, and sales productivity efficiency targets within the assigned geographical area. Delivers on operational targets and key growth initiatives as defined by the Commercial Leader, ensuring timely execution and impact.
Identifies high-potential greenhouse growers and partners in the geography. Drives initiatives for market share growth in the horticulture lighting business.
Manages customers' offer performance by monitoring and optimizing horticulture product and service propositions to maximize customer satisfaction and sales.
Establishes high levels of customer partnership and satisfaction through proactive relationship management and responsiveness to customer needs.
Leads recruitment, development, and retention efforts of the sales team. Develops the skills of sales specialists and KAMs on products, systems and sales competencies, in order to build a high-performing, technically competent sales team.
Drives sales team engagement and fosters a culture of accountability to enhance team performance and motivation. Ensures adoption and utilization of CRM tools.
Ensures disciplined pricing, discount structures, and rebate programs. Monitors margin performance, credit exposure, and profitability across accounts and projects.
Monitors horticulture market trends, competitor activities, and customer feedback to adjust sales strategies proactively.
Oversees the project sales funnel across the region, ensuring healthy opportunity pipelines, accurate forecasting, and timely deal closures. Conducts regular reviews with KAMs and sales specialists. Supports KAMs in managing strategic accounts, especially large or complex projects. Builds senior-level relationships with horticulture partners and greenhouse end users and government bodies. Coordinates with internal teams to ensure seamless execution of large projects and customer satisfaction.
Strengthens relationships with horticulture partner network, ensuring they are trained, certified, and motivated to promote the horticulture lighting solutions. Supports them with technical, commercial, and marketing enablement. Oversees project identification, qualification, and conversion through partner network. Ensures robust funnel management, accurate forecasting, and timely deal closures through the team's CRM discipline.
Critical Experiences
Bachelor's degree in Business Administration, Sales, Marketing, or a related field is essential to provide foundational knowledge in sales management and commercial strategies.
Minimum of 5 years of progressive experience in sales management, including leading regional sales teams and achieving revenue and margin targets within the horticulture environment.
Everything We'll Do For You
You can grow a lasting career here. We'll encourage you, support you, and challenge you. We'll help you learn and progress in a way that's right for you, with coaching and mentoring along the way. We'll listen to you too, because we see and value every one of our 27,000+ people. We believe that a diverse and inclusive workplace fosters creativity, innovation, and a full spectrum of bright ideas. With a global workforce present in 70+ countries, we are dedicated to creating an inclusive environment where every voice is heard and valued, helping us all achieve more together.
Come join us, and together we can light up the future.