Regional Sales Director - West Coast Accounts

Director, West Coast Sales

Silicon Labs (NASDAQ: SLAB) is the leading innovator in low-power wireless connectivity, building embedded technology that connects devices and improves lives. Merging cutting-edge technology into the world's most highly integrated SoCs, Silicon Labs provides device makers the solutions, support, and ecosystems needed to create advanced edge connectivity applications. Headquartered in Austin, Texas, Silicon Labs has operations in over 16 countries and is the trusted partner for innovative solutions in the smart home, industrial IoT, and smart cities markets.

The West Coast Sales organization is one of the most strategically important and highest-growth engines within Silicon Labs. This team sits at the center of innovation, partnering directly with many of the world's most influential technology companies across the Northwest, Bay Area, and Southwest regions that collectively shape the future of connectivity, IoT, cloud infrastructure, automotive, and AI-enabled devices.

What makes this team exceptional is the scale and trajectory of the opportunity. Several target accounts are early in their engagement with Silicon Labs yet have the potential to ramp from near-zero revenue to $30M+ within 24–36 months when strategically positioned at the platform and roadmap level. The team includes seasoned direct sales professionals, high-impact FAEs, and trusted rep and distribution partners—all aligned to win large, transformative opportunities.

This is not a maintenance environment; it is a high-growth, high-influence arena where strategic leadership directly shapes Silicon Labs' long-term success. Without strong direction in this region, the company risks leaving untapped some of the most consequential accounts in the industry accounts capable of materially shifting our revenue mix, customer concentration, and multi-year valuation profile.

For a Director-level leader, this team offers the unique combination of category-leading technology, greenfield growth at scale, complex strategic selling, and direct visibility with senior executives. It is the ideal environment for a transformational leader who thrives on ownership, influence, and big-picture impact.

Responsibilities

• Own and scale one of Silicon Labs' most critical territories, delivering sustained 20–30%+ annual growth across high-value, high-visibility West Coast accounts.
• Lead and develop a senior team of direct sales leaders, FAEs, rep networks, and distribution partners, ensuring world-class execution across complex strategic opportunities.
• Build and nurture executive-level relationships with CEOs, CTOs, VPs of Engineering, and Product leaders at Fortune 500 companies to influence multi-year customer roadmaps.
• Drive competitive displacement strategies, leveraging Silicon Labs' category leadership in secure, low-power wireless solutions to unseat entrenched incumbents.
• Win multi-product, multi-year platform design opportunities that create compounding revenue and strengthen Silicon Labs' long-term customer footprint.
• Partner cross-functionally with Marketing, Product, Operations, and Ecosystem teams to synchronize customer strategy with Silicon Labs' innovation roadmap.
• Champion territory-wide strategy, partner alignment, and customer engagement models that scale predictably and position Silicon Labs as a long-term technology partner and not just a component supplier.
• Maintain rigorous pipeline discipline, forecasting accuracy, and operational execution, ensuring predictable results and ongoing business transformation.

Skills You Will Need

Minimum Qualifications

• 10+ years of sales experience and 5+ years of sales leadership experience in the semiconductor industry.
• Proven track record closing & expanding Fortune 500 accounts on the West Coast.
• Deep understanding of complex, technical selling at the platform and system level.
• Demonstrated ability to lead senior sales and FAE teams, including reps and distributors.
• Strong competitive instincts with experience unseating entrenched incumbents.
• Exceptional tenacity, executive presence, and customer-facing credibility.

Benefits & Perks

You can look forward to the following benefits:

• Great medical (Choice of PPO or Consumer Driven Health Plan with HSA), dental and vision plans
• Highly competitive salary
• 401k plan with match and Roth plan option
• Equity rewards (RSUs)
• Employee Stock Purchase Plan (ESPP)
• Life/AD&D and disability coverage
• Flexible spending accounts
• Adoption assistance
• Back-Up childcare
• Additional benefit options (Commuter benefits, Legal benefits, Pet insurance)
• Flexible PTO schedule
• 3 paid volunteer days per year
• Charitable contribution match
• Tuition reimbursement
• Monthly wellness offerings
• Free snacks
• Monthly company updates with our CEO

The annualized base pay range for this role is expected to be between $149,800 - $278,200 USD. Actual base pay could vary based on factors including but not limited to experience, geographic location where work will be performed and applicant's skill set. The base pay is just one component of the total compensation package for employees. Other rewards may include an annual cash bonus, equity package and a comprehensive benefits package.

Silicon Labs is an equal opportunity employer and values the diversity of our employees. Employment decisions are made on the basis of qualifications and job-related criteria without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status, or any other characteristic protected by applicable law.