Director, Enterprise Sales - Northern Europe

Director, Enterprise Sales - Northern Europe

Smartly is the leading platform for performance marketing automation, empowering the world's largest brands and agencies to manage, optimize, and scale their digital advertising across social and retail media channels. We partner with global enterprises to drive measurable growth through creative automation, intelligent optimization, and data-driven insights.

Our customers include some of the most recognized brands across retail, travel, e-commerce, and consumer goods. As we continue to expand across EMEA, we're seeking a proven commercial leader to drive growth across Northern Europe.

Role Overview

The Director, Enterprise Sales - Northern Europe will lead Smartly's commercial success across key markets in the region, including the UK, France, Benelux, and Nordics. This player/coach role combines strategic leadership with hands-on execution — managing a team of high-performing Account Executives while also owning a personal book of enterprise global accounts.

This is a unique opportunity for a driven, entrepreneurial leader who thrives in both strategic and client-facing environments. You will work closely with marketing, customer success, partnerships, agency, and product teams to accelerate revenue growth and expand Smartly's presence among enterprise advertisers.

Key Responsibilities

Leadership & Team Management

• Lead, coach, and develop a team of Account Executives across Northern Europe, ensuring consistent performance and professional growth.
• Set clear goals, forecast accurately, and implement best-in-class sales practices.
• Foster a culture of accountability, collaboration, and excellence within the team.

Commercial Execution

• Personally own and manage a portfolio of high-value enterprise accounts, including global brands with multi-market operations.
• Drive the full sales cycle: from strategic prospecting to complex deal structuring and closing.
• Build and maintain strong C-level and senior stakeholder relationships with key clients and partners.
• Achieve and exceed regional revenue targets and individual sales quotas.

Strategy & Regional Growth

• Define and execute the go-to-market strategy for Northern Europe, in alignment with Smartly's EMEA growth objectives.
• Identify new business opportunities and partnerships across target verticals.
• Work cross-functionally with Agency, Customer Success, and Product to ensure customer success and long-term retention.
• Represent Smartly at industry events, conferences, and executive meetings in the region.

Qualifications & Experience

• 10+ years of commercial experience in SaaS or digital marketing, with a strong record of success in enterprise sales.
• 3+ years of leadership experience managing sales teams within high-growth technology or adtech environments.
• Proven ability to close complex, multi-stakeholder enterprise deals.
• Deep understanding of digital advertising, media buying, and marketing automation.
• Strong leadership, coaching, and mentoring skills with a player/coach mindset.
• Exceptional communication and presentation skills, with the ability to engage C-level stakeholders.
• Fluent in English; additional Northern European languages are a plus.
• Willingness to travel across the region as required.

Why Join Smartly

• Join a fast-growing, global tech company redefining performance marketing.
• Work with world-class brands and cutting-edge marketing technology.
• Be part of a collaborative, high-performing, and people-first culture.
• Competitive compensation package, including performance-based incentives.

Smartly is committed to being a great place for growth-minded individuals to thrive.

Apply Now and Build Your Future with Smartly!