Sales Manager

Regional Sales Manager

Sonder (NASDAQ: SOND) is a leading global hospitality brand, offering premium, design-forward apartments and intimate boutique hotels for the modern, savvy traveler. Founded in 2014, Sonder combines thoughtfully designed spaces with seamless, tech-enabled service — all delivered through a single, beautifully integrated experience.

Our properties are located in the world's most sought-after neighborhoods, spanning 40+ markets across nine countries and three continents. Through the Sonder app, guests enjoy full control over their stay — from self check-in to 24/7 support — making every detail of travel easier, more flexible, and more inspiring.

In 2024, we announced a strategic partnership with Marriott International, bringing Sonder properties to Marriott.com and the Marriott Bonvoy app. This integration connects our inventory and front of house and back of house systems with the world's largest travel loyalty platform — unlocking exciting new possibilities for our guests and employees.

Sonder is focused on delivering amazing experiences for the modern traveler while driving smart, sustainable growth. Our team blends the agility of a tech company with the standards of a global hospitality brand — and we're building something that's reshaping the future of travel.

We aspire to build a workplace where employees can thrive. Our culture shapes how we make decisions, how we conduct meetings, how we communicate, and how we treat each other. It's the coordinated way in which we work that gives us a shot at achieving the epic tale we hope to be part of. Our Leadership Principles are a foundational part of our culture and they play a vital role in guiding the values and actions of our team members. Each of these principles is at the heart of what we do. Check out this article to find out more about our Culture and Principles.

The Regional Sales Manager is responsible for driving revenue growth across assigned market segments within the Canada region. Reporting to the Regional Director of Sales, this role encompasses both proactive and reactive sales efforts, with a focus on Group business. Key verticals include, but are not limited to, Government, Association, Corporate, Entertainment, Sports, SMERF, and other strategic markets across All Canada (Ottawa, Montreal, Toronto, Vancouver).

The Regional Sales Manager will develop strategic account plans, generate new business opportunities, and nurture existing client relationships to maximize market share and profitability. Working closely with the Revenue Management, Marketing, and Operations teams, this role ensures alignment with Sonder by Marriott Bonvoy's broader commercial goals and brand standards.

This individual will serve as a key ambassador for Sonder by Marriott Bonvoy, consistently promoting the brand within the assigned region through client engagements, industry events, and sales initiatives.

Key responsibilities include:

• Drive revenue growth by prospecting, securing, and managing accounts within assigned market segments.
• Develop and execute sales strategies and account action plans to achieve or exceed booking, revenue, and market share goals.
• Manage a portfolio of existing accounts while consistently identifying and securing new business opportunities.
• Work collaboratively with the Regional Director of Sales to ensure alignment on regional sales priorities and strategic initiatives.
• Participate in preparing annual business plans, sales forecasts, and targeted marketing initiatives for assigned segments.
• Partner with the Revenue Manager to establish segment pricing strategies, manage group and transient rates, and optimize yield across the portfolio.
• Collaborate closely with Market Operations and City Teams to ensure successful handoff from booking to guest arrival and enhance the overall customer experience.
• Maintain a strong presence in the market through client meetings, site inspections, entertainment, tradeshows, and industry networking events.
• Utilize CRM systems to maintain accurate and up-to-date account records, pipeline management, and reporting.
• Support the execution of marketing campaigns and regional promotions to drive segment production.
• Provide regular updates on production trends, market feedback, and competitive activity to inform broader commercial strategies.
• Negotiate contract terms with clients to drive long-term, mutually beneficial partnerships.
• Represent Sonder by Marriott Bonvoy with the highest level of professionalism and integrity at all times.

Who you are:

• 4+ years of hospitality sales experience with a proven track record of exceeding revenue goals.
• Bachelor's degree in Business, Hospitality, or related field; or an equivalent combination of education, training, and experience.
• Knowledge of key market segments such as Government, Association, Corporate, Entertainment, etc.
• Strong understanding of the hospitality sales process, revenue management principles, rate quoting, and distribution landscape.
• Experience using CRM tools to manage accounts, opportunities, and reporting.
• Ability to work both independently and collaboratively within a team environment.
• Excellent organizational skills and a highly proactive approach to managing client relationships and sales pipelines.
• Solid negotiation and closing skills, with strong financial and business acumen.
• Energetic, adaptable, and passionate about contributing to a growing, innovative organization.
• Fluent in English and French, ideally

We offer attractive employee travel perks for any Sonder location as well as health and lifestyle benefits. For eligible employees, benefits may include:

• Competitive compensation
• Medical, dental and vision insurance (where applicable)
• Flexible vacation
• Wellness and volunteering days
• Annual free credits and discounts to stay in Sonders
• Workplace flexibility (for remote-specified positions only) #ABetterWaytoWork

We are an equal-opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other classification protected by applicable state, federal or local law. Extend Hospitality To All is one of Sonder's Leadership Principles. Living up to that principle means fully embracing diversity: ensuring that all of our employees, guests, partners, and communities feel safe, respected, included, cared for, and empowered.

As part of our commitment to creating a workplace open to all, we have created Sonder Circles, also known as employee resource groups. These groups aim to foster a diverse, equitable, and inclusive workplace aligned with the communities they serve.