Advertising Sales Executive - senior

Senior Advertising Account Executive

Job Summary: The Senior Advertising Account Executive is responsible for driving revenue growth by identifying, developing, and promoting advertising opportunities for new and existing clients. The role strengthens Midcos market presence by managing a portfolio of leads and clients and building relationships with decision makers across advertising agencies. The position advances organizational goals by designing effective advertising campaigns, delivering sales consultations and presentations, and applying negotiation and strategic planning skills to capture and retain business.

Responsibilities:

• Identify, develop, and promote advertising business opportunities and products for new and existing clients focused on advertising agency customers.
• Develop and provide sales consultations on media mix solutions, including but not limited to: Midco Sports, digital and insertable networks.
• Achieve and exceed defined sales goals (monthly, quarterly, annual, etc.) Have a history of exceeding performance objectives on a consistent basis.
• Manage an assigned portfolio of leads, prospects, opportunities, and clients with advertising agency as the core business segment.
• Build strong relationships based on trust and mutual respect with potential as well as existing customers, within the department, and within the community. Connect with decision makers and key stakeholders representing multiple layers within an agency or organization.
• Maintain current and accurate documentation for sales database, reporting, and forecasting with an average five percent of month-end finish.
• Utilize CRM and other required reporting systems and tools to communicate pipeline and forecast.
• Demonstrate capability to build thorough business needs analysis and collaborate with multiple stakeholders to find solutions. This includes strategically building business cases from conception to launch.
• Develop and deliver sales presentations.
• Apply strong negotiation skills to achieve maximum business share.
• Prepare accurate customer estimates and contracts.
• Meet KPIs on a consistent basis and at an appropriate career path level. (i.e. maintain 20+ active clients per month)
• Capture and retain advertising agency business and clients through collaborative strategic planning tactics.
• Design advertising campaigns and assist with video production when needed.
• Think and act in ways that put Midco customers first giving them seamless media mix options and make them promoters of Midco products and services.
• Be a subject matter expert by leveraging training resources, both internal and external.
• Work with clients to collect outstanding balance.
• Represent Midco throughout industry and community associations representing Midco in a leadership stature.
• Operate and drive a Company vehicle in accordance with company’s Use of Vehicle for Company Business policy.
• Model Midco's mission, vision, values, ethos, and Leadership Success Drivers, and inspire others to do the same.
• Ensure customer privacy by adhering to Midco's privacy guidelines while actively following Midco policies and procedures.
• Maintain reliable and predictable attendance as required by the position.
• Perform other duties as assigned.

Note: Management reserves the right to assign or reassign functions and responsibilities to this job description at any time.

Required Qualifications:

• High School Diploma/GED.
• 5 years of previous sales experience required.
• Must possess and maintain a valid driver's license with a clean driving record.

Preferred Qualifications:

• Bachelors degree in Business and/or equivalent work experience
• 5 years of advertising sales experience in working directly with clients and advertising agencies

Work Environment:

• Heavy keyboard/mouse usage required with repetitive movements.
• May be required to work in excess of 40 hours per week.
• Travel and visit customers.

Physical Demands:

• May occasionally be required to reach with hands and arms, stoop, kneel, or crouch.
• Must remain at your desk or workstation for long periods of time.

Mental Demands:

• Ability to manage multiple client accounts and campaigns simultaneously under tight deadlines.
• Strong analytical skills to interpret client needs and market trends for effective advertising strategies.
• Excellent communication skills for negotiating with clients and collaborating with creative teams.
• Capacity to handle high-pressure situations and quickly adapt to changing client priorities.

Benefits Summary:

• Free Midco internet and TV
• Generous 401(k) match and paid time away from work programs
• Midco-provided short and long term disability insurance
• Midco contributions to your HSA
• Programs to support your physical, mental, emotional and financial wellbeing
• And many more

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