SMERF Sales Manager

Smerf Sales Manager

Title: SMERF Sales Manager

Location: Springhill Suites, Indiana

FLSA: Exempt

Status: Full-time

Reports to: Director of Sales

Supervises: Property Sales Department

Pay Range: $56,000-$60,000

About Us:

We are visionaries in the hospitality industry, fueled by innovation and precision, and guided by our core values of being Dynamic, Deliberate, and Distinct. As a privately owned hotel management company, we are committed to providing experiences and opportunities for our guests to create lifelong memories through travel. Managing a portfolio of over 160 hotels across the United States, we offer extensive growth opportunities for our partners and investors, and exceptional hospitality career opportunities for our team members.

Job Summary:

The SMERF Sales Manager is responsible for increasing hotel revenue by generating new business and maintaining relationships with third-party planners, corporate accounts, and trade associations—with a focus on the Social, Military, Educational, Religious, and Fraternal (SMERF) segments. This role involves developing and implementing sales strategies, building long-term client relationships, identifying market trends, and ensuring a seamless guest experience through close collaboration with internal departments.

Essential Functions and Duties:

• Provide professional and courteous customer service at all times.
• Develop and implement comprehensive sales strategies targeting SMERF market segments.
• Conduct personal sales calls to generate new business and strengthen client relationships.
• Build and maintain strong relationships with clients, including planners and decision-makers in social, military, educational, religious, and fraternal organizations.
• Implement approved sales plans and action plans as directed.
• Conduct market research to identify new opportunities and emerging trends in the SMERF space.
• Collaborate with the marketing team to create targeted promotional materials and campaigns.
• Attend trade shows, industry events, and networking functions to promote hotel offerings.
• Manage company accounts, prepare sales call reports, and maintain an organized filing system.
• Maintain competitive analysis and track statistical information to inform strategies.
• Foster relationships with in-house meeting planners to encourage repeat business.
• Work closely with the operations team to ensure smooth execution of events and optimal client satisfaction.
• Attend and lead Sales and BEO meetings in the absence of the Director of Sales.
• Maintain rapport with local civic groups and associations to generate new business.

Required Experience, Education, and Skills:

• Bachelor's degree in Business, Hospitality Management, Marketing, or related field.
• Minimum 18 months of sales experience in the hospitality industry, preferably with SMERF segment focus.
• Over 2 years of overall sales experience strongly preferred.
• Proven track record of achieving sales targets and driving revenue growth.
• Strong understanding of sales principles and strategies for generating new business.
• Excellent communication and interpersonal skills for building long-term client relationships.
• Strong organizational and time-management skills for managing accounts and reporting.
• Proficiency in Microsoft Office, Google Apps, and CRM systems; knowledge of PMS, Delphi preferred.
• Ability to work independently, take initiative, and collaborate effectively with a team.

Work Environment:

• Primarily indoor office work, with occasional travel for sales calls, industry events, and site visits.
• Frequent interaction with clients, hotel teams, and external organizations.
• Flexibility to work evenings, weekends, and holidays as needed to meet client and business demands.

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the team member for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Equal Employment Opportunity:

Stonebridge is committed to equal employment opportunities. We do not discriminate based on race, color, religion, sex, pregnancy, national origin, ancestry, age, marital status, sexual orientation, veteran status, physical or mental disability, or medical condition. Reasonable accommodations will be made for disabled team members.

Join us in creating extraordinary experiences and opportunities for our guests and team members.