Sales Development Executive

Digital Sales Development Executive

At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

The Digital Sales Development team guides and influences customers to take informed decisions in the early stages of their digital transformation journey by creating a world-class engagement experience. This team is responsible for building and nurturing pipeline of sales opportunities and incremental revenue aligned with the Sales and Marketing teams, focusing on prospecting into the SAP install base and net new name accounts, while nurturing leads into qualified opportunities within their assigned space. This team drives digital and high-quality engagement with potential customers delivering superior customer experience.

As a Digital Sales Development Executive, you will work with a team focused on sourcing and nurturing demand to grow SAP's Cloud ERP & other solutions footprint in NNN & IB across all industries, working with SAP & Partners resources, as well as Customers.

Key Responsibilities and Tasks

The purpose of this position is to extend SAP's market coverage in the dedicated segment by generating new pipeline through:

• Executing targeted outbound campaigns via phone, chat and email.
• Accelerating pipeline and increasing conversion by executing programmatic recycled (discontinued / disqualified leads) and reconstituted nurturing (aged pipeline).
• Nurturing leads received from other demand generation functions and progressing stalled pipeline.

Digital Sales Development Executive generates and qualifies leads through proper means, and nurtures aging leads and opportunities, and eventually hands over fully qualified leads to their assigned account executives for further sales progress.

The Digital Sales Development Executive will be co-located in the Digital Hub. They will join territory and account planning to support the team and will be the future candidate pool for transition into sales roles.

Campaign Execution & Lead Management

Responsible for qualifying and progressing Marketing Inbound leads. Document all campaign execution and lead/opportunity management activities as initially agreed in the DG Plan leveraging the adequate sales automation tools and running Video calls, virtual studio, digital innovation on a regular basis correctly, working together with their sales team and manager as necessary. Provide best in class digital experience and help the organization to become digital experts. Align with Sales colleagues for most effective territory planning and execution, covering all routes to market. Generate and Qualify leads through proper means (cold calling, phone campaigns, email actions, etc.) in alignment with management. Pass qualified leads to Sales resource for opportunity management and execution and regularly review lead pipeline and progression. Proactively give qualitative and quantitative feedback to Marketing on campaigns using standard procedures and reports; recommend best practices as they are identified.

Training & Enablement

Participate enablement activities to enhance demand generation and product/solution skills, including but not limited to classroom training, e-learning or mentor-lead activities. The Digital Sales Development Executive completes and validates all enablement requested in a timely manner.

Experience and Language Requirements

Experience in Demand Generation or Inside Sales environment. Preferably Digital Experience, specifically in high volume of customer facing experience, phone-centric work. High volume activity working environments, involving phone and a CRM/ Contact Management System. Fluency in English required. Fluency in any other regional language preferred. Bachelor's degree or equivalent business experience.