Sales Development Executive

Sales Development Executive

BiGDUG Ltd is a leading provider of storage solutions, dedicated to saving our customers time, space, and money. Since our founding in 2004, we have been committed to offering high-quality products at competitive prices, helping over 250,000 customers achieve order and efficiency in their spaces.

Are you a motivated Sales Development Executive? Do you have experience in prospecting, engaging & converting leads? Are you looking for a role that will help you grow & develop? Then we want to hear from you!

The Sales Development Executive is responsible for identifying, engaging, and qualifying new business opportunities across BigDug, Office Furniture Online, and Davpack. This role is central to building the top of the sales funnel, using data-driven tools, research, and proactive outreach to generate fully vetted leads for Sales Consultants and Account Executives.

Working across multiple brands, the Sales Development Executive combines intelligent prospecting with confident communication. Using HubSpot, LinkedIn Sales Navigator, Lead Forensics, and our own customer database, they identify potential customers, qualify their needs, and secure meetings that convert into revenue. This role is ideal for someone who thrives on the phone, enjoys researching and reaching out to prospects, and takes pride in creating high-quality opportunities for the wider sales team.

Key Responsibilities

• Conduct proactive outbound prospecting across BigDug, Office Furniture Online, and Davpack to generate new opportunities and qualified leads.
• Build and manage structured outreach sequences within HubSpot, maintaining complete visibility of activity and outcomes.
• Use sales tools e.g. LinkedIn Sales Navigator to identify decision-makers, map buying groups, and initiate personalised outreach campaigns.
• Leverage tools e.g. Lead Forensics to identify companies visiting our websites and convert these insights into qualified pipeline opportunities.
• Re-engage lapsed or dormant customers using the internal database to identify new project needs and win back inactive accounts.
• Qualify prospects against key criteria including fit, intent, timing, authority, and budget, documenting all information clearly in HubSpot.
• Book meetings and hand over opportunities to Sales Consultants and Account Executives with full context, background, and notes.
• Manage and follow up inbound enquiries where appropriate, ensuring rapid qualification and correct routing.
• Collaborate with Marketing on campaign follow-ups, events, and lead nurturing workflows to maximise conversion.
• Provide regular feedback to the Sales Development Manager on campaign performance, lead quality, and prospect responses.
• Maintain accurate data hygiene across all systems, ensuring every contact, activity, and outcome is logged.

Success Measures

• Volume and quality of qualified opportunities passed to Sales Consultants and Account Executives.
• Consistent use of HubSpot, Lead Forensics, and LinkedIn Sales Navigator with accurate data logging.
• Conversion rate from booked meeting to sales opportunity at or above departmental targets.
• Regular contribution of reactivated or re-engaged leads from the dormant database.
• High internal feedback scores from Sales Consultants regarding lead quality and handover notes.
• Consistent outreach activity levels across phone, email, and LinkedIn.
• Contribution to pipeline growth across BigDug, OFO, and Davpack.

Person Specification

Essential:

• Proven success in a Sales Development, Inside Sales, or Telesales role with strong outbound calling and qualification skills.
• Proficiency in HubSpot for managing pipelines, sequences, lists, and reporting.
• Strong working knowledge of LinkedIn Sales Navigator for prospect research and outreach.
• Familiarity with Lead Forensics or similar visitor identification tools.
• Ability to work across multiple brands, tailoring messages to different audiences and product sets.
• Confident communicator with excellent telephone manner and written communication skills.
• Highly organised with the ability to manage multiple prospecting campaigns simultaneously.
• Proficient in Microsoft Excel for basic data manipulation and reporting.

Desirable:

• Experience in B2B sales within storage, office furniture, or packaging industries.
• Understanding of how to use data analysis or segmentation to improve lead targeting.
• Knowledge of CRM data management best practices and GDPR compliance.
• Experience using email automation or sequencing tools within HubSpot.