Channel Sales Executive – AV/VC Business

Job Title

Job Description

Key Responsibilities:

• Conduct regular in-person meetings with channel partners to drive sell-through and strengthen relationships.
• Identify and onboard new partners aligned with AV/VC product lines.
• Deliver product trainings, demos, and QBRs to enhance partner capabilities.

Sales Execution & Revenue Growth:

• Achieve monthly and quarterly sales targets across assigned product categories and accounts.
• Execute promotions, bundles, and incentive programs to boost partner performance.
• Track pipeline and ensure timely closure of opportunities.

Vendor Program Alignment:

• Collaborate with product and vendor teams to implement channel programs and campaigns.
• Ensure partner compliance with vendor requirements including certifications and reporting.
• Support execution of vendor-led initiatives and product launches.

Market Intelligence & Competitive Benchmarking:

• Monitor competitor activity, pricing trends, and channel dynamics.
• Provide feedback to product and marketing teams to refine positioning and strategy.
• Stay updated on AV/VC trends including hybrid work, UC adoption, and display innovations.

Operational Coordination:

• Liaise with internal teams (finance, logistics, product) to ensure smooth order processing and partner support.
• Maintain accurate CRM records and sales forecasts.
• Resolve partner escalations and ensure SLA adherence.

Requirements:

Qualifications & Experience:

• Bachelor's degree in Business, Marketing, or related field.
• Minimum 3 years of UAE experience in channel sales in AV/IT distribution.
• Strong local network of resellers, integrators, and retail partners.
• Proven track record of achieving sales targets and managing partner accounts.
• Familiarity with brands like Samsung, Logitech, or similar AV/VC vendors.

Preferred Attributes:

• GCC channel ecosystem awareness.
• Ability to operate across B2B and B2C sales motions.
• Multilingual fluency and cultural awareness across UAE markets with proficiency in English.
• Self-driven, field-oriented, and relationship-focused.