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Account Executive

Own the revenue-generating broadcast and digital media sales program at WFAA
Dallas
Mid-Level
5 days ago
TEGNA

TEGNA

Operates local television stations and digital media platforms, delivering news, sports, and entertainment content across numerous U.S. markets.

Account Executive

WFAA/KFAA/WFAA+ is seeking a digitally fluent, revenue-driven Account Executive with a strong background in broadcast, CTV/OTT, and full-funnel digital solutions.

This is a high-impact role for a proven seller who understands how to build integrated campaigns across linear, streaming, and digital strategy, and can confidently lead meaningful business and revenue driving conversations with both direct clients and agencies to fruition.

The ideal candidate is equally comfortable navigating transactional broadcast business and strategic sponsorship integrations, while driving campaign performance, KPIs, and attribution. Sports marketing experience a plus.

Ideal Candidate Will:

  • Drive revenue across linear, CTV/OTT, streaming, and full-funnel digital solutions.
  • Lead consultative conversations around audience targeting, data, attribution, and campaign performance.
  • Operate with a strong hunter mentality - consistently prospecting, opening, and closing new business.
  • Own the full sales cycle from prospecting through post-campaign recap.
  • Deliver compelling, insight-driven presentations to decision-makers.
  • Maintain disciplined pipeline management and forecasting in CRM.
  • Collaborate internally to ensure seamless execution and measurable client success.
  • Achieve and exceed quarterly revenue goals across both digital and linear.

Requirements:

  • 5+ years of media sales experience with demonstrated strength in CTV, OTT, and digital.
  • Proven ability to sell performance-based and data-driven marketing solutions.
  • Experience working with both direct advertisers and agencies.
  • Existing relationships with mid-to-large advertisers strongly preferred.
  • CRM proficiency required.
  • Experience with WideOrbit or similar systems a plus.
  • Bachelor's degree preferred.

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA's 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor's appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.

TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law.

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Account Executive
Dallas
Account Executive
About TEGNA
Operates local television stations and digital media platforms, delivering news, sports, and entertainment content across numerous U.S. markets.