Head Of Political Sales

Head Of Political Sales

TEGNA Inc. helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

PREMION is seeking an experienced Head of Political Ad Sales. This is an opportunity to expand strategy and reach revenue goals through PREMION in the Political market. Ad supported streaming will experience another growth 2026 election cycle and PREMION POLITICAL is poised to capture monumental growth.

*Please note: This position can be carried out from Washington D.C., New York City, or Tysons Corner, VA.

Responsibilities:

• Take over overall go-to-market strategy and execution plan for the political sector in 2026 with the opportunity to capture dollars as early in the year as possible.
• Continue to define PREMION's resource strategy for Political
• Manage and develop relationships with all key senior level and day-to-day decision makers at the national political agencies; including but to limited to National Media, Target Media, and GMMB, PAC's, candidate groups, etc.
• Manage and lead pitches to drive agency-wide deals, pricing, and client development.
• Execute on RFP responses and new business proposals.
• Manage and work with our third-party sales team/consultancy to maximize results
• Execute with pre-sales, sales operations, marketing, account management teams and sales channel partner teams
• Also, partner with product and technology teams to ensure targeting, identify data enrichment opportunities and define reporting and insights requirements.
• Collaborate with the Premion team of requirements, opportunities, and challenges from political agencies that will enable Premion to maximize revenue and make necessary adjustments to products and processes.
• Network at key political events to develop relationships and keep Premion top-of-mind as the leading local, streaming, premium solution.
• Communicate at a high level with the Premion team and TEGNA senior sales leadership.
• Manage current Manager, Political Advertising
• Reach/exceed established revenue goals

Requirements:

• Experienced advertising leader with deep and existing contacts with key political agencies based in DC, NY
• Experience in streaming, local, broadcast TV or other digital video.
• Leader with an entrepreneurial mindset.
• Dynamic presenter, who hits the ground running and closes business.
• Able to effectively solve problems and identify solutions and opportunities.
• Able to work alongside and influence key Premion team members and groups

What We Offer:

• Winning, inclusive, supportive and fun culture
• Purpose driven and employee-centric organization
• Leading and innovative media products
• Resources to set you up for success
• 401k retirement matching
• Health, vision, dental, disability and life insurance
• Health savings account
• 12 free annual therapy sessions with Spring Health for you and your family
• Give & Volunteer opportunities
• Exclusive employee discounts including, but not limited to: Health & wellness apps, fitness equipment, Costco & Sam's club memberships, computers, travel, cell phone carriers, movie tickets, pet insurance, home/ auto insurance, legal insurance, etc.

Who We Are:

PREMION is an award-winning CTV/OTT advertising platform with the scale to reach Streaming TV viewers in all 210 DMAs. With directly sourced inventory from 125+ leading TV and media brands, we enable thousands of regional and local advertisers to target and reach their desired audiences in top TV shows, hit movies, sports and more!

PREMION was recognized with the 2022 Cynopsis Best of the Best award for Best Ad Tech Solution. In 2021, Premion won four industry awards: the Tech Leadership Award for Best OTT and Streaming Technology, and the Cynopsis Model D Awards for Best Audience-Based Buying Platform, Outstanding Brand Safety Strategy and Best Direct to Consumer Campaign, and the company has earned the TAG Certified Against Fraud Seal from the Trustworthy Accountability Group (TAG).