Sales Planning Executive - Local Media

Sales Planning Executive

TelevisaUnivision is the leading Spanish-language media company in the U.S., reaching millions of Hispanic Americans through television, digital, and streaming platforms. Our Political & Advocacy Group (PAG) partners with agencies, campaigns, and organizations to engage Latino audiences in meaningful, culturally relevant ways that drive impact. We're looking for a strategic and detail-oriented Sales Planning Executive to join our Political & Advocacy team.

You'll be responsible for developing and executing media plans that connect our clients with Latino voters and communities across platforms. This role requires collaboration with internal teams and clients to align media strategies with campaign goals. This position is ideal for someone passionate about advertising and creating impactful media plans for political advertisers.

Your Day-Day:

• Develop comprehensive media plans across linear TV, digital, streaming, and social platforms on a weekly and quarterly basis
• Analyze audience data and voter demographics to inform targeting strategies.
• Manage media budgets, timelines, and vendor relationships.
• Coordinate with stations to create custom tentpole packages for clients
• Monitor campaign performance and optimize plans to maximize reach and effectiveness.
• Prepare post-buy analyses and performance reports for clients and stakeholders.
• Maintain knowledge of political advertising trends, compliance guidelines, and multicultural media consumption habits.

You Have:

• 4-year Bachelor's degree required
• 2–5 years of media planning experience, preferably with ad buying agencies
• Strong analytical skills and attention to detail.
• Excellent communication and presentation abilities.
• Ability to thrive in a fast-paced, deadline-driven environment.

Preferred Qualifications:

• Marketing, Advertising, Political Science, Communications, or analytics background preferred
• Familiarity with media planning tools (e.g., Strata, WideOrbit, MediaOcean, Nielsen, Comscore) and political ad platforms.
• Passion for advertising and understanding of Latino audiences is a plus.
• Bilingual (Spanish/English) competency preferred

Benefits:

TelevisaUnivision believes that a happy, well-balanced employee is what makes our culture thrive. We offer a wide selection of perks and benefits including PTO; tuition reimbursement; wellness and employee support programs; 401K; and life and other insurance plans. This is all in addition to our comprehensive and competitive health benefits package featuring medical, dental and vision coverage options.

Salary Range: $60,000 - $90,000. Exact compensation may vary based on skills, experience, and location. Please note the national salary range listed in the job posting reflects the new hire salary range across levels and U.S. locations that would be applicable to the position.

TelevisaUnivision is an equal opportunity employer, dedicated to ensuring a diverse workforce by providing broad outreach to all qualified applicants regarding job vacancies at the station. Organizations that regularly distribute information about employment opportunities to job seekers or provide employment referrals that wish to receive notices of our job vacancies may do so by contacting Human Resources.