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Account Executive, WGBA
Develop customized advertising solutions for local businesses to drive their growth and success.
Green Bay, Wisconsin, United StatesAppleton, Wisconsin, United States
Junior
1 week ago
The E.W. Scripps Company
Scripps is a diversified media company focused on quality local journalism and broadcasting.
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✨ About The Role
- The Account Executive will be responsible for selling broadcast television and digital advertising solutions to local and regional businesses.
- The role involves independently prospecting, developing, and maintaining new business using the Scripps Sales Process.
- The candidate will utilize various digital platforms, including OTT video, SEO/SEM, and social media strategies, to create customized advertising solutions.
- Regular client calls will be conducted to discuss campaign performance and brainstorm ideas for upcoming promotions.
- The position requires effective management of a sales funnel within CRM software to track performance and activity levels.
âš¡ Requirements
- A successful candidate will have a bachelor's degree in sales, marketing, or a related field, with a preference for those with relevant educational backgrounds.
- The ideal candidate should possess a minimum of 2 years of proven sales success, demonstrating their ability to drive results.
- Strong relationship-building skills are essential, as the role involves cultivating new relationships with local businesses and advertising agencies.
- Excellent communication skills are necessary to effectively engage with decision-makers and present advertising solutions.
- A results-driven attitude is crucial for achieving key performance indicators and maintaining a competitive edge in sales.
About The E.W. Scripps Company
Scripps is a diversified media company focused on quality local journalism and broadcasting.