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Local Sales Manager, WPTV

Lead cross-platform local advertising sales for WPTV and Scripps Sports partnerships to maximize revenue growth
West Palm Beach, Florida, United States
Senior
4 hours agoBe an early applicant
The E.W. Scripps Company

The E.W. Scripps Company

Operates a diverse portfolio of local TV stations and national media brands focused on news, information, and entertainment.

22 Similar Jobs at The E.W. Scripps Company

Local Sales Manager

Are you ready to lead a dynamic sales team in one of Florida's most vibrant markets? WPTV, The E.W. Scripps NBC affiliate in West Palm Beach, Florida, is seeking a Local Sales Manager who will drive revenue growth by leading our local sales team to help businesses reach customers through innovative multi-platform advertising solutions. You'll be at the forefront of the evolving media landscape, guiding your team to deliver compelling advertising strategies that span broadcast television, OTT video, digital platforms, and beyond.

What You'll Do:

  • Collaborate with DOS and other sales managers and departments to accomplish the objectives of the station
  • Organize, direct and manage the execution and performance of a team of local sales Account Executives
  • Champion Florida Panthers sales initiatives within Scripps Sports, driving revenue growth through strategic partnerships, sponsorship sales, and cross-platform media opportunities
  • Negotiate ratings, rates and budgets
  • Develop new business for station utilizing and maximizing all station platforms including but not limited to broadcast, digital and mobile
  • Develop working knowledge of Scripps Sales Process (SSP) and coach Account Executives regarding SSP in the field
  • Utilize SSP, resources and tools provided to build effective sales strategies
  • Collaborate with the Director of Sales and Sales Managers to train, develop and motivate the local sales team so that revenue goals are achieved
  • Collaborate with the Director of Sales and Sales Managers to foster career growth and development of the local sales team so that a pipeline of talent for future Scripps sales management openings is ready
  • Maintain positive working relationships with outside vendors
  • Interface with traffic systems and personnel to ensure efficient management of airtime inventory
  • Oversee accounts receivable and credit policies
  • Develop and implement pricing and packaging to fill needs of both client and station
  • Know the strengths and weaknesses of the competing stations, other advertising mediums and position the station accordingly
  • Effectively forecast sales revenue and manage department expenses so that financial goals are achieved
  • Other duties as assigned

What You'll Need:

  • Bachelor's degree in business or related field or equivalent experience preferred
  • Generally, 7+ years proven success in media sales
  • Experience in agency and direct strategic account management, broadcast inventory and digital/video capabilities required
  • Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits

What You'll Bring:

  • Demonstrated aptitude for informal leadership and mentoring; fosters open dialogue, empowers others, addresses conflict quickly and directly
  • Strong coaching and feedback skills
  • Strong ability to motivate others toward team goals
  • Able to foster an environment that enables creative and innovative thinking
  • Strong influencing, selling and upselling skills
  • Effective teamwork and collaboration skills
  • Very strong analysis and data interpretation - able to help others translate needs and research data into sound marketing proposals
  • Exceptional verbal and written communication skills
  • Outstanding presentation abilities (in person/virtual, small/large groups, all levels)
  • Strong time management and organization skills
  • Proficient with Microsoft Office (Word, Excel and PowerPoint)
  • Working knowledge of Google Office (Sheets, Docs, Slides) and virtual conferencing platforms (E.g. Skype, WebEx, Zoom or MS Teams etc.)
  • Proven ability to manage multiple tasks in a fast-paced environment

Where You'll Live, Work and Play:

West Palm Beach offers the perfect blend of professional opportunity and lifestyle excellence. Located in the heart of Palm Beach County, you'll enjoy year-round sunshine, beautiful beaches, and a thriving business community. The city boasts world-class cultural attractions including the Norton Museum of Art, Kravis Center for the Performing Arts, and the vibrant downtown CityPlace district with its shopping, dining, and entertainment options.

The area is home to professional sports teams including the Miami Dolphins' training facility and spring training for Major League Baseball teams. With easy access to both the Atlantic Ocean and the Everglades, outdoor enthusiasts can enjoy boating, fishing, golf, and nature exploration. The region's growing tech sector and business-friendly environment make it an ideal place for career advancement, while the proximity to Miami and Fort Lauderdale provides additional cultural and professional opportunities.

About Scripps:

The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As one of the nation's largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlets Scripps News and Court TV and popular entertainment brands ION, Bounce, Defy TV, Grit, ION Mystery and Laff. Scripps is the nation's largest holder of broadcast spectrum. Scripps is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps' long-time motto is: "Give light and the people will find their own way."

As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.

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Local Sales Manager, WPTV
West Palm Beach, Florida, United States
Sales
About The E.W. Scripps Company
Operates a diverse portfolio of local TV stations and national media brands focused on news, information, and entertainment.