VP, E - commerce Sales - Remote Eligible

VP, E-Commerce Sales

We appreciate your interest in employment with The Honest Company. The Honest Company is committed to a policy of equal employment opportunity, and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally-recognized protected basis under federal, state, or local law. Applicants with disabilities who need assistance with the application process may be entitled to a reasonable accommodation in accordance with applicable law. If you need assistance in completing this application or with the application process because of a disability, please contact the Human Resources Department.

About Us

The Honest Company is a personal care company dedicated to creating cleanly formulated, sustainably designed products across categories including diapers, wipes, baby personal care, beauty, apparel, household care, and wellness. Founded in 2012, we're on a mission to challenge ingredients, ideals, and industries through the power of our brand, our people, and our Honest Standard.

Our Mission

We empower people to live happy, healthy lives. As a wellness brand, our values are rooted in consciousness, community, transparency, and thoughtful design. Every day, we hold ourselves to an Honest Standard to help build a healthy, sustainable future for all.

The Role

We're looking for a bold, high-performing VP, E-Commerce Sales to join our Sales Leadership Team. Reporting directly to the Chief Customer Officer, this leader will drive Honest's e-commerce and omnichannel strategy across our digital retail footprint, with a core focus on Amazon, while scaling growth across key partners like Target, Walmart, Costco, Thrive, iHerb, and Instacart.

This role requires a strategic thinker who thrives in fast-paced environments where priorities shift quickly. You're someone who operates with a high degree of autonomy, is energized by complexity, and is deeply collaborative. You know how to inspire cross-functional teams and your own organization, and you're not afraid to dig into the details to ensure excellence in execution.

You'll lead and develop a high-performing e-commerce team while partnering closely with marketing, supply chain, media agencies, and our sales leaders. You'll also be a key contributor to raising our digital IQ across the organization—educating, influencing, and elevating Honest's omnichannel execution company-wide.

What You'll Do:

Strategic & Organizational Leadership

• Partner with the Chief Customer Officer to shape and execute Honest's omnichannel growth strategy.
• Develop performance reporting and sales insights that inform decision-making and improve digital execution across the Sales organization.
• Act as a thought partner to the Sales and Executive Leadership Teams on emerging trends, innovation, and digital expansion opportunities.
• Elevate digital commerce fluency across the organization through education, coaching, and strategic influence.

E-Commerce Retailer Ownership

• Lead and grow our digital retail business, with a primary focus on Amazon, while expanding growth across other pure play and omnichannel platforms.
• Drive all aspects of 4P excellence: content, pricing, product availability, and promotional planning to maximize conversion and brand impact.
• Develop and own long-range growth strategies for Amazon, aligned with customer expectations and Honest's brand objectives.
• Partner with media teams and agencies to deliver breakthrough programs that increase household penetration and digital share.
• Lead volume forecasting, trade investment, demand planning, and supply alignment to ensure operational excellence.
• Seek and evaluate new digital commerce opportunities that align with our growth strategy.

Omnichannel Enablement

• Build scalable reporting and tools to measure execution across digital shelf fundamentals (search, content, availability, price, and share).
• Anticipate and mitigate customer friction points across the omnichannel journey to ensure seamless consumer experiences.
• Benchmark best-in-class retailers and identify innovation opportunities to keep Honest ahead of the curve.
• Coach cross-functional and sales peers to elevate omnichannel capability and enable a shared understanding of what drives success.

What You'll Need:

• 15+ years of sales and/or marketing experience, including 7+ years in senior leadership roles managing Amazon and other digital retailers in CPG or fast-moving consumer goods.
• Deep expertise in Amazon's ecosystem, tools, media, operations, and long-term growth planning.
• Experience leading, developing, and scaling high-performing teams.
• Strategic agility paired with a willingness to roll up your sleeves and dive into the details.
• Growth mindset with a passion for learning, teaching, and continuous improvement.
• Proven ability to navigate ambiguity and prioritize high-impact initiatives.
• Strong communication skills—able to flex between executive storytelling and operational detail.
• Highly analytical with the ability to turn insights into action.
• Trusted partner who builds strong relationships across internal teams and external partners.

Compensation

The pay range for this role is $202K - $250K. Actual compensation is based on many factors including but not limited to depth of experience, skill level, ability, knowledge, education, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

The total rewards package for this position may also include base, annual incentive plan, benefits, retirement plan, equity, and Employee Stock Purchase Plan.

Benefits & Perks

At Honest, we're all about investing in our people. We're dedicated to providing a benefits package that supports your well-being, growth, and balance. Check out our benefits and perks we offer to help you thrive both in and out of the office:

• Comprehensive Health & Wellness : We've got you covered with top-tier health, dental, and vision plans to keep you and your family feeling great.
• 401k with Company Match : Your future matters to us. We match your 401k contributions to help you secure a strong financial future.
• Wellness & Fitness : Stay healthy with a monthly fitness reimbursement and, for those in our Playa Vista office, an onsite gym to keep you active and energized.
• Work-Life Balance : We value your time. We provide a generous and flexible vacation policy to relax, recharge, and spend time on what matters most.
• Family-Friendly Leave : Growing your family? We offer generous maternity and paternity leave to support you during this exciting journey.
• Ownership & Equity : Ownership isn't just a mindset here—it's real. Every full time employee is granted equity, giving you a direct stake in our future. When we win, you win.
• Education Reimbursement : We're committed to your growth—whether it's for professional development or a new passion, we offer education reimbursement to help you learn and level up.
• Pet Insurance : We love your furry family members too! Our pet insurance ensures your pets are taken care of, because they're part of the family.
• Employee Discounts : Treat yourself and your loved ones to Honest products with exclusive employee discounts.

Please note: Benefits offerings may vary based on the position and geographic location.

California Privacy Rights Notice for Californian Job Applicants and Prospective Talent

Effective Date: January 1, 2020

Under the California Consumer Privacy Act of 2018 ("CCPA"), The Honest Company, Inc. ("Honest" or "us" or "we") is required to inform California residents who are our job applicants or prospective talent (together "job applicants" or "you") about the categories of personal information we may collect about you and the purposes for which we use this information.

Categories of Personal Information We Collect. We may collect the following categories of personal information about our job applicants, who are California residents:

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