Account Executive - Beauty

Account Executive - Beauty

Purple is actively seeking a bright and enthusiastic Public Relations Account Executive to join its Beauty Division in the agency's London office, working across our high-profile luxury beauty clients to implement communications strategies.

The right candidate must have a genuine passion for managing ongoing communications on behalf of high-profile beauty clients and using initiative in order to achieve exceptional results. Must be organized, driven and creative. Strong written communication skills and an established understanding of public relations are essential.

Key Responsibilities

• Build and maintain strong relationships with media, influencers and industry experts
• Participate in the development and execution of strategic communication campaigns to achieve exceptional brand visibility and results
• Generate regular media placements across a variety of platforms, including print, digital, and social media
• Contribute to the preparation and seamless execution of events, including high-profile launches and partnerships
• Conduct comprehensive research to support innovative client strategies and inform new business proposals
• Track, analyse and report on press and social media coverage on regular basis
• Provide administrative support, ensuring the accuracy and efficiency of agendas, recaps, and reports
• Contribute to creative and strategic brainstorming sessions
• Identify and capitalise on emerging trends, ensuring clients remain ahead of the curve
• Manage regular product requests and proactive seedings, as well as creative mailers

Skills, Knowledge and Expertise

• PR experience within a fast-paced agency or comparable industry sector is preferable but not necessary if transferable skills are apparent
• Demonstrated understanding and ongoing interest in media relations and the beauty industry
• Outstanding written and verbal communication skills, with the ability to craft compelling narratives
• Proven ability to manage multiple projects simultaneously while maintaining meticulous attention to detail
• Strong initiative and ability to work autonomously, delivering results with little supervision
• Advanced organizational and time management skills
• Proficiency in Outlook, Excel, PowerPoint and Google Docs
• A strategic mindset combined with creativity, driving innovative approaches to PR challenges
• Strong collaboration skills, fostering harmony and proactiveness
• Commitment to continuous professional growth and a positive approach to learning and adapting in the dynamic PR landscape

About Purple

Purple is independent in philosophy, attitude and operation – offering a boutique in-house approach, the strategic requirements of each client are individually tailored from the outset. Purple's services cover press relations, editorial procurement, product placement and high profile event management. A specialist knowledge of the beauty, fashion, lifestyle and entertainment industries gives unrivalled insight into brand positioning and sustaining meaningful press coverage.