Account Executive, Lifestyle

Account Executive, Lifestyle

PURPLE is actively seeking a bright and enthusiastic Account Executive to join its Lifestyle Division in the agency's Los Angeles office, working across high-profile lifestyle clients to implement communications strategies. The Account Executive will play an essential role in supporting the development and execution of integrated communication campaigns for Hospitality & Lifestyle clients, generating maximum brand exposure through implementing communication strategies, including traditional and new media and brand partnerships.

The right candidate must have a genuine passion for managing ongoing communications on behalf of high-profile lifestyle clients and using initiative in order to achieve exceptional results. Must be comfortable engaging with media and clients, organized, driven and creative. Strong written communication skills and an established understanding of public relations are essential.

Key Responsibilities

• Facilitate the smooth running of the day-to-day function of each account team, providing support as requested and required by teams.

• Participate in brainstorms for creative ideas and publicity strategies to enhance PR campaigns, going beyond the role of the press office.

• Maintain regular day-to-day contact and close relationships with key press.

• Generate media placement in appropriate titles.

• Assist with preparation and on-site at events.

• Be a brand champion for your clients and build strong relationships with them.

• Analyse coverage across online, offline and blogs, and leverage added value from all PR activity.

• Conduct research on both brands, products and industry to support the development of client plans and new business proposals.

• Track and clip all media coverage and send to clients.

• Essential administrative support such as call agendas and recaps; monthly reports; media database updates.

Skills, Knowledge and Expertise

• 2 years proven experience, full time, or internship at a mid-sized PR agency within a hospitality or lifestyle environment.

• Familiarity with the organization of press reports and press clips.

• Solid understanding of and ongoing interest in media relations and strategy.

• Effective communicator with an eagerness to grow and learn.

• Ability to work in a fast-paced environment, meeting tight deadlines. Excellent prioritizing and time management.

• Extremely well-organized, methodical, and efficient, with strong initiative.

• Strong writing skills.

• Computer skills including Outlook, Excel, PowerPoint, Google Doc, Cision.

• You are a team player who is hardworking and dedicated.

About Purple

Purple is independent in philosophy, attitude and operation – offering a boutique in-house approach, the strategic requirements of each client are individually tailored from the outset. Purple's services cover press relations, editorial procurement, product placement and high profile event management. A specialist knowledge of the beauty, fashion, lifestyle and entertainment industries gives unrivalled insight into brand positioning and sustaining meaningful press coverage.