Director Of Catering Sales & Events
Beechmont Country Club is a premier 102-year-old private club in suburban Cleveland, known for its welcoming culture, outstanding amenities, and vibrant community. Since 2023, Beechmont is a Troon Prive club. Troon is the world's largest golf and club management company, providing comprehensive management, consulting, and marketing services to over 850 locations worldwide, including private clubs, daily-fee golf courses, and resort properties across more than 30 countries. With engaged members, Beechmont offers championship golf, racquets, aquatics, and full-service dining and events. In September 2025, the Club will begin a major renovation and transformation of its clubhouse and event spaces, with a grand reopening planned for Spring 2026 - an exciting opportunity to redefine Beechmont as one of the region's premier destinations for private events.
The Director Of Catering Sales & Events is a key revenue-driving role responsible for creating, selling, and executing memorable private and Club-sponsored events. Reporting to the Director Of Food & Beverage and working closely with department heads, this individual will take a hands-on approach to developing new business, engaging with members, and leveraging the Club's evolving amenities to grow event sales both internally and externally. The ideal candidate will be a confident, creative, and proactive event sales professional with verifiable experience and who understands how to market a private club experience and thrives in a relationship-driven environment.
Position Priorities:
- Drive Event Sales: Expand revenue through targeted sales strategies, proactive outreach, and thoughtful member engagement—before, during, and after renovations.
- Build The Brand: Position Beechmont as a premier private event venue during and after construction, building anticipation around our new event spaces.
- Strengthen Relationships: Serve as a trusted resource for members and their families while actively cultivating outside prospects for private events and celebrations.
- Deliver Excellence: Ensure flawless execution of all events in coordination with culinary and operations teams.
Responsibilities:
- Develop and execute a forward-looking sales strategy targeting weddings, bar/bat mitzvahs, milestone events, business meetings, and other private functions.
- Actively solicit business from both members and outside leads, including through direct outreach, networking, referral building, and community presence.
- Work with the Director Of Food & Beverage and marketing team to create branded campaigns that highlight Beechmont's upcoming new event spaces.
- Establish and maintain relationships with event planners, vendors, and businesses to build an external pipeline of events.
- Engage with new and current members to understand their event needs and promote usage of Club spaces.
- Conduct facility tours, especially highlighting upcoming renovation plans and renderings.
- Manage inquiry follow-up, proposal writing, space bookings, contract negotiation, and BEO creation.
- Oversee and mentor Banquet Manager to ensure seamless delivery of events and exceptional service.
- Track key sales metrics and pipeline status; report regularly on performance and forecasted bookings.
- Remain visible and accessible at key events; be an enthusiastic ambassador for the Club's culture and offerings.
- Stay up-to-date on industry trends and pricing to ensure Beechmont's private events program remains competitive and profitable.
Qualifications:
- 5+ years of experience in event sales and management, preferably in a private club, luxury hotel, or venue setting.
- Strong track record of driving revenue and growing event business from both internal and external clients.
- Excellent written and verbal communication skills.
- Experience building prospect pipelines and using CRM/event management systems (Caterease and Jonas or similar a plus).
- Ability to work independently and collaboratively in a fast-paced, service-focused environment.
- High energy, polished demeanor, and a passion for hospitality and relationship-building.
- Bachelor's degree in Hospitality, Event Management, or related field preferred.
What We Offer:
- Competitive salary commensurate with experience.
- Excellent commission structure tied to performance.
- Medical, dental, life, LTD insurance, and other options.
- Paid Time Off and holidays.
- 401(k) retirement plan.
- Complimentary staff meals while on duty.
- A role on a collaborative, forward-thinking team shaping the future of the Club.
- An exciting chance to lead event sales strategy through a transformative renovation and beyond