Senior Program Manager Sales Enablement

Senior Program Manager Global Sales Enablement Programs

As a Senior Program Manager Global Sales Enablement Programs, you will lead the design, rollout, and optimization of key sales enablement initiatives. This role is critical in translating go-to-market strategy into actionable field programs that drive pipeline, win rates, and seller confidence. Part of the Enablement Org, you'll work closely with Product Marketing, Pricing and Competitive, Revenue Operations, Partner, Professional Services, Customer Success, Sales Engineering, and Sales Leadership to bring value propositions to life—through effective, field-ready enablement programs.

Ownership: Lead end-to-end development and execution of global enablement programs—from scoping and planning to field rollout and impact/success measurement and reporting.

Build playbooks and supporting assets that package positioning, talk tracks, call guides, discovery questions, objection handling, and follow-up motions.

Ensure the execution of the assigned enablement programs is aligned with Go-To-Market priorities (e.g., product launches, industry focus, competitive wins, quarterly initiatives).

Cross-functional Collaboration: Partner with Product Marketing to translate product/solution messaging into actionable field enablement.

Collaborate with Professional Services, Partner, Customer Success and Sales Enablement teams to integrate leading practices on how to best deploy the in-focus products/solutions and accelerate the value realized by Customers (e.g. illustrative approaches and deploymentroadmaps, recommended services and support offerings).

Work with Sales Leaders to validate the enablement programs' relevance, usability, and alignment with pipeline priorities.

Coordinate with Regional Enablement to localize and drive adoption of the enablement programs in AMER and International markets.

Ensure the financial (and non-financial) impact of the programs is tracked - and supported by the right data and tooling.

Field Engagement & Feedback Loops: Activate the managed programs through live enablement (e.g., Masterminds, office hours, enablement sessions), async learning, and communications.

Establish consistent feedback loops with sales reps and other key stakeholders to improve the programs based on what's working (and what's not).

Adapt the managed programs regularly to reflect market changes, new product features, and competitive dynamics.

Reporting & Optimization: Define the right KPIs for tracking adoption, engagement, and impact for each of the assigned programs.

Use data to refine the programs' structure, delivery methods, and timing to maximize field effectiveness.

5+ years in enablement, sales operations, or a GTM-focused role (e.g., sales, sales enablement, product marketing). Consulting experience is a plus. Strong understanding of B2B sales cycles and go-to-market motions. Proven experience building or delivering enablement programs and/or sales playbooks. Ability to translate complex solutions into simple, field-ready guidance. Strong communication, storytelling, and facilitation skills. Experience with enablement platforms (e.g., HighSpot) and CRM systems (Salesforce preferred).

Many of our roles allow for flexibility in when and where work gets done. Depending on the needs of the business and the role, the number of hybrid, office-based, and remote workers will vary from team to team. Applications are assessed on a rolling basis and there is no fixed deadline for this requisition. The application window may change depending on the volume of applications received or may close immediately if a qualified candidate is selected.