Category Sales Manager - Optical Worldwide

Global Category Manager

We are seeking an experienced Global Category Manager to build and grow our upcoming Optical and Health sales category function. You will be responsible for defining and aligning the distribution strategy for our upcoming portfolio of optical and health products in the Wearable category. You will partner cross-functionally with Product Marketing Management, Product Marketing, Business Development, Sales Channels and Sales Operations to ensure we develop the right capability and channels to distribute Optical and Health wearable products. You will be responsible for launch moment readiness, kicking off sales motions, supporting long lead partner sell-in, and developing sales guidance and plans for prescription and health products. You will need to display qualities of a general manager to identify and grow initiatives that improve sales conversion and creatively execute a strategy to achieve revenue goals for prescription products. This includes managing and supporting the Worldwide Sales Performance category manager on key customer journey touchpoints, promotional strategy, analyzing sales metrics, managing the sales cycle, and identifying and closing gaps to goal specifically for the prescription and health related products. You will bring in-depth experience in the prescription optical industry, analytics, consumer insights, and product commercialization in B2C contexts.

Required Skills:

Category Sales Manager - Optical Worldwide Responsibilities:

Define and drive alignment on the sales distribution strategy by analyzing existing portfolio performance, monitoring competitive activity, analyzing market trends and identifying opportunities for differentiation for the upcoming prescription and health products

Create go-to-channel (GTC) strategy to drive product sales via conducting path to purchase analysis by understanding customer behavior, identifying key touchpoints, and optimizing the customer journey for prescription and health products

Ensure launch moment readiness by preparing sales teams, developing and executing launch plans, and ensuring all necessary resources and capabilities are in place

Align and define Lifetime Goals specifically for the health and prescription related product and its supporting budget to drive toward its goals

Establish and manage long lead partner sell-in for the Optical and Health channels (example: Optical retailers, Wholesale Channel with Optical and Hearing departments etc.) by building relationships, creating joint business plans, and ensuring effective communication and collaboration

Develop and execute customer feedback management and prioritization strategies to ensure customer needs are met and feedback is incorporated into product development

Work hand in hand with the In-Market Wearable sales category manager to align on goals to the sales annual plan by working closely with cross-functional teams, developing and executing go-to-channel strategies, and ensuring effective communication and collaboration

Work with internal and external partners to optimize the prescription smart glasses customer experience and drive product adoption

Manage prescription data and analytics with internal and external partners, and uncover actionable insights to drive access and adoption in existing and new channels

Serve as the subject matter expert on prescription wearer and channel needs and mindsets

Create sales strategies and evaluate sales opportunities that help develop and grow the category

Minimum Qualifications:

Bachelor's degree in Business, Marketing, or related field

8+ years of experience in category performance management in the prescription optical industry

Proven track record of managing launch moments with analytical background for Prescription - Optical products

Experience with consumer research and proficiency using data and insights to inform product, go-to-market and go-to-channel strategy

Proven track record of building relationships to effectively work with internal and external partners

Experience in conducting path to purchase, competitive sales analysis, and identifying opportunities for differentiation

Effective communication skills and experience creating documents and presentations to influence stakeholders

Preferred Qualifications:

Masters Degree in Business, Marketing or related field

10+ years of professional experience

Experience working in a fast-paced dynamic environment, identifying and escalating issues early and often

Experience in consumer electronics with a demonstrated interest in new and emerging tech

Public Compensation:

$150,000/year to $211,000/year + bonus + equity + benefits

Industry: Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

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