Commercial Sales Manager

Commercial Sales Manager

Rochester, NY

Full-time

Competitive Pay, Close to Home, Easy Application Process - Apply Today

Benefits:

Competitive Pay & Bonuses

Paid Training

Paid Time Off

Health Benefits

Employee Discount

401k & More

Position Specifics

Department: Sales

Reports to: Vice President of Sales

Supervises: Commercial & Governmental Sales Professionals, collaborates with Location Sales Managers and sales personnel across the AOR.

Purpose

The Commercial & Governmental Sales Manager is responsible for leading, developing, and supporting the dealership's Commercial and Governmental sales efforts. This position serves as LandPro's expert for John Deere Compact Construction Equipment (CCE), Commercial Mowing, and Governmental purchasing programs. The role ensures consistent sales processes, equipment expertise, coaching, and strategic direction that drive market share, profitability, and long-term customer satisfaction across the company's Area of Responsibility (AOR).

Responsibilities

Governmental Sales Expertise

Maintains knowledge of John Deere governmental contracts, Sourcewell, state contracts, and procurement processes.

Acts as LandPro's Single Point of Contact for the John Deere Government Business Manager.

Supports sales teams with contract pricing, bids, and compliance requirements.

Identifies government bid opportunities and supports competitive submissions.

Provides ongoing training for navigating municipal procurement processes.

Commercial & CCE Sales Leadership

Serves as subject matter expert for Commercial Mowing and John Deere Compact Construction Equipment.

Develops and executes the commercial and governmental sales strategy aligned with company goals.

Coaches and develops a high-performing Commercial & Governmental sales organization.

Supports sales teams with equipment configuration and applications.

Develops growth strategies for expanding CCE market presence.

Collaborates with Deere representatives on programs, forecasts, and promotions.

Analyzes market trends and builds annual and long-term strategic plans.

Establishes unit goals, revenue targets and inventory objectives.

Sales Process & Performance Management

Maintains a consistent sales process across all locations.

Coaches sales professionals and managers on CRM, quoting standards, and demos.

Supports hiring, onboarding, and performance management of Commercial Sales Team.

Conducts regular performance reviews, ride-a-longs, and skill development with Commercial and Governmental Sales Team.

Inventory & Pricing Responsibility

Partners with leadership to maintain proper equipment levels.

Assists with order programs, allocations, aging strategies, and product mix.

Oversees pricing, discounting, and margin expectations.

Helps develop incentive and performance-based plans.

Requirements

Experience, Education, Skills & Knowledge

Required

3+ years equipment sales experience.

Demonstrated success in leading or coaching sales professionals.

Strong understanding of sales processes, CRM, forecasting, and pipeline management.

Proficiency with Microsoft Office and ability to learn Deere systems.

Strong analytical, communication, negotiation, and presentation skills.

Preferred

Experience with municipal procurement.

Familiarity with John Deere equipment and competitive products.

Associate or Bachelor's degree in Business, Marketing, or related fields.

Salary Description

$95,000-$115,000/year